Kanpai Sesebediswa sa Sehlopha sa Liqueur ea Citrus ka Hui Tu

Moralo oa Kanpai Sesebediswa sa Sehlopha sa Liqueur ea Citrus ka Hui Tu ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2024

Kanpai Sesebediswa sa Sehlopha sa Liqueur ea Citrus

ka Hui Tu

Moreki: Hungkung University

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

10,261

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #152030

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Kanpai Sesebediswa sa Sehlopha sa Liqueur ea Citrus

Kanpai ke moralo oa sehlopha bakeng sa liqueur ea citrus e hlahisoang Toropong ea Taichung, Taiwan. Toropo ea Taichung ke sebaka se seholo ka ho fetisisa sa temo ea citrus Taiwan, leha ho le joalo, liqueur ea citrus ea lehae e ne e le e sa tloaelehang, kahoo mokhoa o mocha oa ho e sebetsa o ile oa hlahisoa bakeng sa seno sena. Lebitso Kanpai le bolela "bottoms up" ka Sechaena mme le bua ka mokete. Litshwantsho tsa geometri tsa litholoana tsa citrus tsa tankan le ponkan ke tsona letshwao le ka sehloohong sa sehlopha. Boemo ba letlalo la citrus bo bontshitswe ka ho phatlalatsa karolo ka boreledi le ho phunya. Sehlopha se na le boholo ba 80 ka 80 ka 240 milimithara.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Kanpai Sesebediswa sa Sehlopha sa Liqueur ea Citrus ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Kanpai Sesebediswa sa Sehlopha sa Liqueur ea Citrus e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Kanpai Sesebediswa sa Sehlopha sa Liqueur ea Citrus e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The geometric images of citrus tankan & ponkan are retrieved to form the main icons of Kansai packaging design. The texture of citrus skin is presented upon the printing skills of partial glazing and punching.
Boholo le Phuthelo: 80 x 80 x 240 mm
Lithegi: Citrus Liqueur, Cheers, Taichung, Shi Gang.
Theknoloji ya Tlhahiso: pet three dimensional printing, partial glazing & punching.
Phephetso ya Moralo: As the agricultural products are comparatively cheaper in retail pricing, the major task in this packaging design is to promote the product identity and corresponding pricing policy.
Dipatlisiso: This project is conducted based on Design Research in order to generate the most desirable result via repeating design modification based on sample consumers' feedbacks in various surveys. The sample slots were selected from higher education institutes, local community centres and on-line survey sources. The results suggest a strategy to retrieve the citrus geometric elements and colour as the two major elements in packaging design.
Kgothaletso: Taichung City serves as the largest planting area of citrus fruits in Taiwan. However, there is barely any citrus liqueur made by local produce. Therefore a newly developed processing skill was developed to create this brand new product, named after "Kansai" (means Bottoms Up in Chinese) to call for a celebration.
Nako ya Projeke: The project commenced in May 2022 and completed by October 2022 in Taichung City. The marketing activities were launched in December 2022.
Tsamaiso ya Mosebetsi: Chill, Twist-off and Kanpai.
Diphatente: Copyrights Hui Tu, 2022.
Litlotla tsa Setshwantsho: Image #1: Creator Hui Tu, Kanpai, 2022.
Image #2: Illustrator Hui Tu, Kanpai, 2022.
Image #3: Illustrator Hui Tu, Kanpai, 2022.
Image #4: Illustrator Hui Tu, Kanpai, 2022.
Image #5: Illustrator Hui Tu, Kanpai, 2022