Hernuta Day Sephuthelwana sa Dienywa tse Omisitsweng by Mohsen Koofiani

Hernuta Day Sephuthelwana sa Dienywa tse Omisitsweng by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2024

Hernuta Day Sephuthelwana sa Dienywa tse Omisitsweng

by Mohsen Koofiani

Client: Hernuta Day

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Hernuta Day Sephuthelwana sa Dienywa tse Omisitsweng

Mokotleng o rarotsweng, semelo sa Mong. Hernuta ke e nngwe ya dintlha tse ikgethang tsa sephuthelwana sena, e leng semelo sa leeto lefatsheng la dinotshi. Dintlha tse ding tsa moralo di kenyelletsa bobonolo ba moralo wa sephuthelwana (morao o mosweu o nang le setshwantsho sa nnete sa setahare se sebedisang setshwantsho sa bontsho le bosweu e le kgopolo ya toro). Sephuthelwana ka seng se bolella pale ya leeto mme ka nako e le nngwe, o bona mephuthelwana e matla le e ikgethang.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Hernuta Day Sephuthelwana sa Dienywa tse Omisitsweng ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Hernuta Day Sephuthelwana sa Dienywa tse Omisitsweng e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Hernuta Day Sephuthelwana sa Dienywa tse Omisitsweng e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The character of Mr. Hernuta is one of the unique features of this package, which has an adventure with nuts. Other features of the design are white packaging and the creation of special and different nut machines.
Dimensions & Packaging: All packages are made of three-layer opp material, and their dimensions and sizes vary according to the weight of each one.
Tags: Nuts, Nuts Package, Adventure, Foods, Dried Fruits, Package Design, Illustration
Production Technology: The designs are created manually and each product has its own design. The designs are drawn with a pencil and executed with the same technique (black pen). Each nut is creatively equipped with a series of tools such as wheels, cameras, lights, etc.
Design Challenge: Creating an attractive character with high capabilities that will surprise the viewer with activities.
Research: Research objectives: One of the research objectives was whether the main character of the packaging can convey the designer's wishes to the viewer.
Results: After the research, the character was welcomed and in addition to the designer's goal, it has added other advantages to the packaging.
Inspiration: Each food has a special effect on your senses and reminds you of an event. The designer was looking for a way to create a special mind and bring the viewer with him. So, an idea was taken from the world of the unknown and to show exciting things in this different world, a character who can do exciting things was needed and he is none other than Mr. Hernuta. After that, Mr. Hernuta's days with various nuts were formed.
Project Duration: The project started in October 2022 and finished in March 2023 in Shiraz, Iran.
Operation Flow: Consuming nuts creates a lot of energy in the body and as a result, is happy. Therefore, the packaging design is done in such a way that it can transfer this energy to the viewer.
Image Credits: All of the images: Illustrator / Character Designer & Creator: Mohsen Koofiani