Zongchuan 1929 Pokello ea Dijo by Wei Jiang

Zongchuan 1929 Pokello ea Dijo by Wei Jiang is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2024

Zongchuan 1929 Pokello ea Dijo

by Wei Jiang

Client: Xi'an Yiwen Brand Design Co., Ltd

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner
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View at A' Design Award Press Release Award Badge

Colors

The Design

About Zongchuan 1929 Pokello ea Dijo

Zongchuan 1929 e boetse e sebetsa e le tshepiso e ikhethang ho moamohedi. E le mpho ea Moketeng oa Sekepe sa Dragon, e bapala karolo ea bohlokoa ho fetisa maikutlo pakeng tsa batho. Boitšwaro le setso tseo e li bontšang di bontša botho le thuto ea monehi oa mpho. Zongchuan 1929 e hlophisitsoe ho fana ka maikutlo a phirimana ea mebila ea Chang'an le mofuthu oa batho ba eona. Mokhoa o mocha oa ho bula lebokoso le tshebetso ea khatiso, hammoho le tšebeliso ea pampiri e tsitsitseng, le tsona di bontša boikarabelo ba sechaba ba leibole e le k'hamphani e tsetšeng ea Machaena.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Zongchuan 1929 Pokello ea Dijo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Zongchuan 1929 Pokello ea Dijo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Zongchuan 1929 Pokello ea Dijo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Zongchuan 1929 is a packaging design for zongzi ( glutinous rice dumplings ) inspired by the historical and cultural heritage of Xi’an. Zongzi is a traditional festival food consumed during the Dragon Boat Festival, representing not only a tribute to the patriotic poet Qu Yuan from ancient times but also the preservation of traditional festivals and culture.
Dimensions & Packaging: The size has a length of 672 x width 292 x height 126mm, and the weight is 1.86kg plus 600ml respectively.
Tags: Festival, Colorful, Elegancel, Historical
Production Technology: The packaging design of this project utilizes environmentally friendly paper materials, emphasizing the concept of recyclability and showcasing the brand's commitment to social responsibility as a renowned Chinese heritage brand.
Design Challenge: The design of Zongchuan 1929 presents a unique Chang An street scene through creative illustrations, showcasing the distinctive historical ambiance of the location. The intricately detailed elements in the artwork can be appreciated and enjoyed, and the backing paper featuring the complete illustration can also be preserved as a decorative piece of art.
Research: Based on the concept of Zongchuan 19, the design team drew inspiration from the scenes of how people in ancient Tang Dynasty celebrated the Dragon Boat Festival in front of the Xi An City Wall thousands of years ago. Thus, the original illustration of Chang An Street came into being.
Inspiration: Through Zongchuan 1929, we aim to evoke the bustling streets and warm atmosphere of Chang An, allowing people to experience the vibrant cityscape and the heartfelt sentiments of the people. The unique opening method and printing techniques also reflect the rich cultural heritage and understated elegance of the ancient city of Xi An.
Project Duration: The project started in May 8, 2022 in China and finished in May 20, 2022.
Operation Flow: The design also incorporates the ancient opening and closing mechanism of a drawbridge, adding a sense of ceremony to the gift box. The focus of the gift box is concentrated on the narrower side, ensuring both stability for display and weight-bearing capacity.
Team Members: Wei Jiang
Image Credits: Xi'an Yiwen Brand Design Co., Ltd