Daity Galaxy Sephuthelo sa Aesekgerime by Mohsen Koofiani is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2024
Daity Galaxy Sephuthelo sa Aesekgerime
Client: Daity Galaxy
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
- Verify Award Status for #152400
The Design
About Daity Galaxy Sephuthelo sa Aesekgerime
Moralo wa sephuthelo sa aesekgerime o memela baboni lefatsheng le makatsang la monahano le makatso. Le tsosilwe ke moya o lokologileng wa kelello ya ngwana, le tsosa maikutlo a nakong e fetileng, borutho le thabo bathong ba dilemo tsohle. Mebala e thabisang le ditshwantsho tse bapallang di pheta dipale tse ikgethang tse tsosang ngwana ya kahare ho wena. Ntlha e nngwe le e nngwe e entswe ka hloko ho tsosa keletso ya ho tseba, ha mekgwa ya metsi a mmala e eketsa bonolo, maikutlo le botebo ba bonono moralong kaofela.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Daity Galaxy Sephuthelo sa Aesekgerime ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Daity Galaxy Sephuthelo sa Aesekgerime e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Daity Galaxy Sephuthelo sa Aesekgerime e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- In this ice cream packaging design, you enter a different children's world. It may seem that this idea is only for children, but this fantasy design style will take you to the fantasy world of children. Happy colors and different illustrations each tell you a story that makes you enter your childhood in an imaginative way. The design has many details that make the viewer more interested and curious.
- Dimensions & Packaging
- Capacity: 600 ml ice cream,
- Tags
- Ice Cream, Ice cream Package, Colorful, Package Design, Children, Imagination, Illustration
- Production Technology
- The illustration on the packaging was done with watercolor technique and the choice of colors was very researched and the mentality of children was taken advantage of with a little supervision. IML Applicable, Tamper Evident, Microwave capability, freezer capability
- Design Challenge
- The most difficult part of the project was reaching the common point of children's mental images in the research and the final result.
- Research
- Type of research: field and spot research, research goals: knowing children's emotions and understanding color in them, collecting data and research tools: using multiple characters for each design, and children's freedom in choosing colors. Participants: children between 7 and 12 years old. Research Impact: The viewer's desire to see the final design and the effective outcome of the design
- Inspiration
- This design is inspired by children's fantasy worlds. In the pictures, each child imagines himself in a special fantasy world according to each flavor of ice cream. The design of children's world needs to know their spirit, and for this design, necessary research has been done and children's mentality has been used.
- Project Duration
- This project started in March 2023 and continues until now in Shiraz, Iran
- Operation Flow
- The nature of ice cream always has a sense of happiness and dream for both children and adults. Therefore, showing and depicting a world with happy and carefree colors used in packaging along with cartoon characters and a fantasy-dream atmosphere can be very effective. Special imagery and attractive color are the key tools of this packaging for better interaction and impact.
- Patents
- Idea & Package Design: Mohsen Koofiani
- Image Credits
- All of the images: Illustrator / Creator: Mohsen Koofiani
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