Langpai Tequ T9 Mosebetsi wa Mantlha: Pakete ea Lebotlolo la Joala by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Langpai Tequ T9 Mosebetsi wa Mantlha: Pakete ea Lebotlolo la Joala by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2024

Langpai Tequ T9 Mosebetsi wa Mantlha: Pakete ea Lebotlolo la Joala

by He Zhuang, Qiu Lina, Wang Bowei and Yu Jun

Client: Chengdu Mind-and-Hand Positioning Co., Ltd

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Langpai Tequ T9 Mosebetsi wa Mantlha: Pakete ea Lebotlolo la Joala

Mongolo oa Buka: Langpai Tequ T9 ke moralo oa pakete ea lebotlolo bakeng sa joala la boleng bo phahameng. Lebotlolo la khalase le kotsana e ntlha pele le hlahisitsoeng ka mokhoa oa ho fenywa, le na le mahlakore a robeli le libaka tse 'ne tse ripitsoeng, tseo li matlafatsang khanya ea joala le ka hare. Lets'oao le kopanya sebopeho sa letheba le mokhoa oa lijalo tse hlano tse bontšang mabele, koro, raese, raese e khomaretseng le poone. Tiiso e betliloe ka mokokotlong oa lebotlolo ho fana ka ts'oarello e tiileng. Sekoahelo se sebopehileng joaloka T se na le moqhaka o nang le mahlakore a mangata, mosebetsi oa ho hlaha (relief work) le mekhoa ea sebōpeho sa marang. Pampiri ea holographic laser ea boemo e eketsa 'mala le ho ntlafatsa tšireletso khahlanong le bofetoheli.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Langpai Tequ T9 Mosebetsi wa Mantlha: Pakete ea Lebotlolo la Joala ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Langpai Tequ T9 Mosebetsi wa Mantlha: Pakete ea Lebotlolo la Joala e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Langpai Tequ T9 Mosebetsi wa Mantlha: Pakete ea Lebotlolo la Joala e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Langpai Tequ T9 is a newly upgraded high-quality liquor with a revamped bottle packaging. The bottle features a unique logo design combined with a five-grain pattern, and its eight-sided glass shape is visually distinctive. The overall design has a stylish and refreshed look, with intricate and dynamic patterns that symbolize the brand.
Dimensions & Packaging: Text information is also an essential part of packaging. The design incorporates the brand and product information in a cross arrangement, intuitively displaying the alcohol content and volume of the liquor, clarifying the product's positioning. This wine bottle adopts a minimalist design concept, with a semi-transparent sprayed glass bottle with eight facets that enhances the sparkling quality of the liquor. The appearance features four exquisite cut surfaces to ensure a harmonious and unified visual composition, while the soft lines outline a sense of natural purity in aesthetic enjoyment. Furthermore, the application of holographic laser positioning paper technology adds a touch of color and light, enhancing the sense of opening the box from the details. The design is not only visually appealing but also boasts superior anti-counterfeiting performance, elevating the overall visual effect with its unique design.
Tags: Packaging
Production Technology: The design elements of the luxurious and elegant cap add a touch of exquisite charm and distinctive appeal. The style comprehensively showcases the cultural beauty, artistic conception, and style of Langpai Tequ, while delivering a new quality experience of both strong aroma and sauce aroma. It breaks through the boundaries of single flavor, combining strong aroma with sauce aroma. Besides, the back of the bottle is intricately engraved with a seal, providing a tactile grip, enhancing the bottle's fashionable appeal, and giving the product greater brand recognition and competitiveness.
Design Challenge: T9 features a semi-transparent embossed T-shaped official cap design: the multi-faceted crystal-crowned cap exhibits exceptional texture, while the neck of the cap is adorned with relief craftsmanship and lattice patterns in the Tang and Song dynasty, creating an atmosphere of subtle luxury that symbolizes the intellectual elegance of a learned person. By incorporating the gentleman culture into the liquor packaging, the visual presentation elevates the cultural taste, showcasing the brand's core elements embedded on the bottle, and exuding a sense of sophistication . It not only satisfies the user's taste but also delivers a more distinguished and extraordinary experience.
Research: The hand-writing "Langpai" visually aligns with the traditional brewing characteristics, strengthening the brand impression and facilitating consumer recognition. This not only enhances the product's tone but also achieves a high level of unity between functionality and aesthetics in the T9.
Inspiration: The logo shape is primarily inspired by the elite team emblem, symbolizing power and masculine beauty. The logo incorporates five grains (sorghum, wheat, rice, glutinous rice, corn). The upward-flying beveled corners of the bottle represents the unique style of this dual-aroma liquor: Langjiu possesses unparalleled advantages, situated in the birthplace of strong aroma liquor and the core production area of world-class sauce aroma liquor, on the left bank of the Chishui River.
Team Members: He Zhuang
Qiu Lina
Wang Bowei
Yu Jun
Wang Chaojun