Shede Spirit Oriental Wisdom Sepakapaka sa Lino tse Matla ka Songbai Wang, Yao Wu and Xuan’ang Pu

Moralo oa Shede Spirit Oriental Wisdom Sepakapaka sa Lino tse Matla ka Songbai Wang, Yao Wu and Xuan’ang Pu ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2024

Shede Spirit Oriental Wisdom Sepakapaka sa Lino tse Matla

ka Songbai Wang, Yao Wu and Xuan’ang Pu

Moreki: Shede Spirits Co., Ltd

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

43,706

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #152685

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Shede Spirit Oriental Wisdom Sepakapaka sa Lino tse Matla

Shede Spirit Oriental Wisdom ke lebokose la mpho le entsoeng bakeng sa sehlahisoa sa lino tse matla tsa China. Moralo ona o hokahanya lebitso la khoebo le Weiqi, papali ea boto e tsejoang hape e le Go. Libotlolo tsa lino tse matla li entsoe ka sebopeho sa majoe a matšo le a masoeu a Weiqi, 'me libopeho tse chitja li bonolo ho tšoaroa. Ho bula lebokose ho senola papali ea khale ea Weiqi e bontšoang ka sebopeho sa setšoantšo. Likotlolo tsa majoe a Weiqi le boto ea Weiqi li kenyelelitsoe, e le hore papali e ka bapaloa ha ho ntse ho natefeloa ke lino tse matla. Lebokose le entsoe ka boto e makhethe ea pampiri ea kraft ho fokotsa tšenyo ea lisebelisoa.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Shede Spirit Oriental Wisdom Sepakapaka sa Lino tse Matla ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Shede Spirit Oriental Wisdom Sepakapaka sa Lino tse Matla e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Shede Spirit Oriental Wisdom Sepakapaka sa Lino tse Matla ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The cultural and creative spirits product launched by Shede comes in a gift box themed on the association between the brand connotation of Shede Spirits and the culture of Weiqi, also called Go. This packaging design aims to carry forward Chinese wisdom, and to promote the cultural combo of Weiqi and spirits. Provided with the spirits bottles styled after Weiqi stones, complimentary Weiqi stone bowls and Weiqi board, users can play Weiqi with friends while savoring the spirits with relish.
Boholo le Phuthelo: 312mm*312mm*142mm
Lithegi: Shede Spirits, Spirits Packaging, Weiqi Culture, Interactive Weiqi Game, Environmentally Friendly Materials
Theknoloji ya Tlhahiso: The kraft paper used to make this corrugated box is environmentally friendly, and conducive to reducing resource waste. Not only does this material selection add environmental values to the whole packaging, but it also puts social responsibility at the forefront of the design philosophy.
Phephetso ya Moralo: To externalize the cultural combo of Weiqi and spirits, this packaging sheds the stereotypical forms on the market. The spirits bottles, creatively modeled after black and white Weiqi stones, exude an air of Oriental elegance. The complimentary Weiqi stone bowls and Weiqi board add some playability to the box, allowing users to play Weiqi while enjoying the prime spirits. This approach offers users an emotionally interactive experience, which will in turn deepen their impression of the brand.
Dipatlisiso: Rooted in traditional Chinese culture, Shede Spirits and Weiqi are the two gems of Chinese wisdom shining over years. The goal set for this design is to promote Oriental culture and appeal consumers to protect and experience the quintessence of Chinese culture. Moreover, this packaging design reveals the intrinsic association between Shede Spirits and Weiqi, helping upgrade this spirits product into a renowned one with profound cultural connotation whilst boosting the brand development strategy.
Kgothaletso: Shede Spirits and Weiqi are intimately related, although they are in different realms. One of the most important rules in playing Weiqi is focusing on the big picture, which requires exchanging small sacrifices for greater value. This mindset is consistent with the dialectical nexus between abnegation and obtainment, which is also the wisdom valued by Shede Spirits. Inspired by this association, the packaging fully incorporates the Weiqi game, endowing the product with unique cultural value.
Nako ya Projeke: The design and development of this project started in Chengdu, Sichuan Province, China, in September, 2022. It will be introduced to Chinese market in October, 2023.
Tsamaiso ya Mosebetsi: When the box is opened, users will be greeted by a classic Weiqi game in a graphic form, brimming with a unique and culturally rich vibe. The spirits bottles are styled after black and white Weiqi stones, which are rounded, sleek, and therefore comfortable to hold. This box also comes with complimentary Weiqi stone bowls and Weiqi board, whereby users can play Weiqi and get a glimpse into its spiritual core over a glass of spirits.
Litho tsa Sehlopha: Songbai Wang,
Yao Wu,
Xuan’ang Pu