Tšepe Phuthelo · 2024
Pazhu Winery Mosebetsi wa Mantlha: Sepakete sa Veine
by Yanhui Zhang
- Moputso oa Tšepe oa A' Design Award 2024 in Phuthelo
- CLIENT: Wuhan PUFINE Creative Technology Co., Ltd.
- Estimated Number of Design Views: 13,213
- Verification code ABA7C2172A · Verify this award
Colors
About Pazhu Winery Mosebetsi wa Mantlha: Sepakete sa Veine
Mongolo wa Buka: Pazhu Winery ke moralo wa sepakete bakeng sa veine ya morara e hlahisoang Tibet. Lebokose la kantle le latela mokhoa wa boetsi ba meaho wa Potala Palace, 'me mebala e latelang e sebediswa e le mebala ya mantlha: khubelu ya ochre le mosehla wa majoe. Lebolo la PET le entsoe ka mokhoa wa ho hatisa mebala robong (nine color) o sebedisang mahlaseli a ultraviolet. Mekhoa ea mahlohonolo, mefolakha ea thapelo, mahlahlela a merara le diphoofolo tsa sebaka seo li tataisitsoe ka setaele sa sebaka seo. Nomoro ea 3716 e bua ka bophahamo ba winery eo ho tloha lefatšeng. Ha lebokose le buloa ka holimo, sebopeho sa lithaba tse pota-potileng se hlaha. Lebokose la mpho le lekana 112 ka 112 ka 380 millimeters.
About the Moputso oa Tšepe oa A' Design Award
Pazhu Winery Mosebetsi wa Mantlha: Sepakete sa Veine ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Pazhu Winery Mosebetsi wa Mantlha: Sepakete sa Veine e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Pazhu Winery Mosebetsi wa Mantlha: Sepakete sa Veine e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Press Kit
- Unique Properties
- As a wine representing the regional characteristics and ethnic culture of Tibet, the local patterns of good wishes together with the images of native animals and snow-capped mountains are integrated in the design, and the unique local architectural form and ethnic color are adopted too, intuitively reflecting the regional characteristics and national culture of the product.
- Dimensions & Packaging
- Gift Box Size: 112mm*112mm*380mm
Bottle Size: Diameter 52mm* height 350mm - Tags
- Tibet, extremely high altitude, national features, Pazhu Winery
- Production Technology
- The PET label adopts nine color UV printing process. The lush growing grape and the worship animal spirits are depicted by unique local painting, implying the fine environment. Figure 3716 is the altitude at which the winery is located. The auspicious blessing symbol and the image of colorful prayer flags on bottle, the Tibetan architectural style outer box, as well as ochre red and stone yellow, the most noble and sacred colors of local, every detail reflects the local features of the product.
- Design Challenge
- The extremely high altitude and cold climate where the product located pose a great physical challenge to the design team members. In order to present the local characteristics in packaging design to fit the product well, team members need to get with the extreme climate in a short period of time to get better understand the natural environment which formed the product, and explore and perceive more local history, culture and spirit background where the product grows up.
- Research
- As a high-end product representing the regional culture of Xizang, the packaging design should not only reflect the geographical environment and regional characteristics that consumers are familiar with, but also reflect the profound local cultural heritage, so as to well express the uniqueness and cultural attributes of the product as a product with local characteristics.
- Inspiration
- The appearance and color of the Potala Palace, known as the first royal palace in the Tibet, directly reflects the local identity. The figure of extremely high altitude of the production area, the images of snow mountains and local animals reflect the ecological environment of the place as well as the product quality. The auspicious blessing patterns and unique painting art of Tibet endows the product with more emotional, cultural and artistic values.
- Project Duration
- The project started in Wuhan in February 2023 and was completed in Wuhan in April 2023.
- Operation Flow
- It's easy to identify the location as the most famous palace in Tibet provides the reference design for the outer box. It comes out the image of mountains surrounded when the box was opened at the top and a feeling of flying over high mountains and exceeding the limit when the bottle is taken out from it. The unique auspicious blessing patterns and local animal images, offer the novelty and collectible value of the product and let it to be the best choice for gifts and tourism commemorations.
