Yancha Mosebetsi oa Mantlha: Sepakete sa Tee by Binguowenhua Binguowenhua1

Yancha Mosebetsi oa Mantlha: Sepakete sa Tee by Binguowenhua Binguowenhua1 is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2024

Yancha Mosebetsi oa Mantlha: Sepakete sa Tee

by Binguowenhua Binguowenhua1

Client: Yancha

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Yancha Mosebetsi oa Mantlha: Sepakete sa Tee

Mongolo oa Buka: Yancha ke moralo oa sepakete se entsoeng bakeng sa tee e reretsoeng ho tšehetsa bophelo bo botle ba matšoafo. Sepakete se latela mokhoa o bonolo 'me se na le ponahalo e khutsitseng, e nang le mokhabiso. Ho sebelisitsoe pente ea mola o mosoeu bakeng sa ho fana ka semelo sa bochabela, 'me moralo oa lenane o hlahisa sebōpeho sa mangolo a khale a phutholohileng (scrolls). Litšoantšo tsa moralo li bonts'a mekhoa e leshome le metso e 'meli ea setso ea ho hlophisa tee ka matsoho. Lebokose le lekana ka 357 ka 168 ka 80 limilimithara. Moralo o hokahanya foromo ea setso e nkileng lilemo tse fetang lekholo le tlhahiso ea sejoale-joale, 'me o hlahisa sehlahisoa ka mokhoa o hlakileng ho bareki.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Yancha Mosebetsi oa Mantlha: Sepakete sa Tee ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Yancha Mosebetsi oa Mantlha: Sepakete sa Tee e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Yancha Mosebetsi oa Mantlha: Sepakete sa Tee e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Designed exclusively for YANCHA, this packaging represents the dedication of YANCHA in providing a new choice for lung health support to modern individuals affected by issues such as tobacco, haze, exhaust fumes, and cooking fumes. In addition, YANCHA inherits a century-old traditional formula for promoting lung health, combining it with traditional tea-making techniques, and applying modern biotechnology for improvement.
Dimensions & Packaging: Weight: about 7kg, size: 357mm*168mm*80mm
Tags: YANCHA, tea making flow chart, oriental picture scroll, oriental flavor, ancient method
Production Technology: The national patented technology is used in the preparation process: "a kind of smoke-clearing and lung-clearing tea and its preparation method"
Design Challenge: Packaging design is a dynamic field where new trends and styles are constantly emerging. Designers must understand the culture, preferences and consumer behavior of the target market to effectively convey product information and brand values, making attractive packaging design relevant to the target market Linking is a challenging task.
Research: While maintaining the shape and taste of the tea, long-term drinking of the tea has a significant effect on degrading nicotine in the human body. The tea is a daily lung-nourishing product suitable for the whole family. Consumers affected by problems such as oily smoke will be provided with new options for light lung maintenance.
Inspiration: The product follows the principle of minimalist design, with an overall aesthetic and graceful appearance. The packaging adopts the technique of white line wash painting to present an oriental essence. Inspiration is drawn from the creative techniques of ancient scrolls, and inspiration is derived from the twelve traditional manual tea-making processes.
Project Duration: The project started in Guangzhou in July 2022 and was completed in Guangzhou in June 2023. The illustration of the tea making flowchart was publicly released on Weibo in June 2023
Operation Flow: It is the same as brewing tea in daily life. Take 5 grams of tea and brew it with boiling water at 90°C for 3-5 minutes. Make it twice a day to achieve the daily effect of nourishing the lungs and lightening the lungs.
Patents: Patent name: A kind of smoke-clearing and lung-clearing tea and its preparation method
Patent No.: ZL201210282232.1
Owner: Li Jiaxian
Release time: November 18, 2015
Team Members: Edward Song
Vicky Wang
Will Teng
Lanbo Yang
Yuanfeng Chu
Rannie Chu