Tšepe Phuthelo · 2024
Smoothies Boitsebiso ba Dijo
- Moputso oa Tšepe oa A' Design Award 2024 in Phuthelo
- CLIENT: ABC Design Communication
- Estimated Number of Design Views: 14,014
- Verification code AA7AF5B25C · Verify this award
Colors
About Smoothies Boitsebiso ba Dijo
Lefatsheng le tsamayang kamehla mme nako e kgatellang, di-smoothie tsa Jean Paul Lab di arabela ka ho tsamaya ka dipakeng tse tsheletseng tse tletseng monate le mekgwa e metle ya tatso. Bapalami ba mabaesekele ba ba letshwao la tokoloho. Dinakong tsohle ba tsamaya ka mokgwa o sa tlwaelehang ka sebete, ba sibolla ditsela tse tlatsang maphelo a bona ka thabo, joalo ka tatso e patiloeng ka hare ho di-smoothie. Ke nako ya ho itokolla le ho tsamaya ho ya lefatsheng le mahlomola la mekgwa ya tatso ya Jean Paul Lab, ho latela ditsela tsa thabo.
About the Moputso oa Tšepe oa A' Design Award
Smoothies Boitsebiso ba Dijo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Smoothies Boitsebiso ba Dijo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Smoothies Boitsebiso ba Dijo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Press Kit
- Unique Properties
- The placement of Jean Paul Lab Smoothies in prominent places in the catering and bar areas even if they are not directly related to the consumer become a creative vehicle so that Baristas displaying them during the summer season increase sales, readability, as well as the branded demand of Smoothies Jean Paul Lab.
- Dimensions & Packaging
- Label: Width 110mm x Height 160mm
- Tags
- smoothies, jean paul lab, vintage, packaging
- Production Technology
- The visual rendering of Smoothies Jean Paul Lab
conquered the catering and Bar experts by gaining Brand recognition, prominent placement as well as branded demand from consumers, changing the data as a wholesale product. - Design Challenge
- The challenge and objective for the creation of six packs of Jean Paul Lab Smoothies was to win over the baristas with their appearance, to be placed prominently in the store area and to create branded consumer demand. Jean Paul Lab Smoothies are wholesale and their location is usually in places not visible to the consumer.
- Research
- Jean Paul Lab wanting to present a product that is usually not visible in the windows of bars or cafes, put this consideration to ABC design looking for a proposal that would bring it out of obscurity and place the smoothies outside the hidden shelves of the premises focus.
The solution was a subversive image, different from other competing products, attractive to the viewer and accepted by all, with humor and an emotional approach.
Cyclists, they were chosen to be the ambassadors of the flavors of Jean Paul Lab smoothies.
Cyclists unconventional, from another era, carefree, designed as engravings that playfully enjoy life, demystifying today's fast-paced life by proposing delightful moments with the taste of unique Jean Paul Lab smoothies. - Inspiration
- In order to achieve the goal, the packaging had to be designed based on an idea, so as to create an aesthetically appealing image.
The visual approach was based on the concept of the engraving with six different cyclists going to cool off and enjoy the six flavors of Jean Paul Lab Smoothies.
The figures - engravings - of men on bicycles amuse the viewer with their movement and aesthetics.
Common to the entire range are the stripes that create a visual play of movement with the different colors - Project Duration
- The project started in April 2020 in Athens and finished in July 2020 in Athens.
- Operation Flow
- The vintage aesthetic of the packaging is complemented by the logo with the font that refers to the style of the 30s.
