Xijiu Liquor Sephuthelo sa Seno se nang Alkohola by Yamin Zhu

Xijiu Liquor Sephuthelo sa Seno se nang Alkohola by Yamin Zhu is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2024

Xijiu Liquor Sephuthelo sa Seno se nang Alkohola

by Yamin Zhu

Client: Forty-Nine Union Design Department

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Xijiu Liquor Sephuthelo sa Seno se nang Alkohola

Botlolo bo hlophisitsweng ka bokgabane, bo khabisitsweng ka lengolo la Sechaena "Xi" ho tswa dipohlong tse nne, bo emela thabo le boithabiso. Mmala wa bona o mohibidu wa Sechaena o khanyang o etsa hore bo lokele mekete ya ketelo. Kopano e utloahalang ya sekoahelo se pota-potileng le mmele o sekhutlwane e supa filosofi ya bogologolo ya Sechaena. Ha di kopanngwa, mabotlolo a tsosa lets'oao le ratehang la thabo e habedi, le emelang meetlo ya setso ya lenyalo. Moralo ona ha o hlompha feela boswa ba setso empa hape o ntlafatsa boiphihlelo ba mosebedisi, o fana ka sebopeho se ikgethang sa bokgoni bakeng sa ho tshwara ka bonolo.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Xijiu Liquor Sephuthelo sa Seno se nang Alkohola ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Xijiu Liquor Sephuthelo sa Seno se nang Alkohola e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Xijiu Liquor Sephuthelo sa Seno se nang Alkohola e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The bottle is shaped with Chinese character “Xi” from four angles that the meaning of happiness and delight. The cap and body are all Chinese red. It can appear on occasions when Chinese people celebrate. The cap is round and the body is square, which represents the ancient Chinese philosophy.When the two bottles are put together, the character of double happiness will appear, representing the traditional Chinese folk wedding customs.The unique and ingenious structure is more convenient for users to grasp.
Dimensions & Packaging: Box: W120mm x D120mm x H260mm
Bottle: W75mm x D75mm x H192mm
Tags: Chinese Baijiu, Oriental Aesthetics, Packaging design, Forty-nine Union
Production Technology: The traditional flower pattern on box body is holographic positioning printing technology and cat eye finishing. The bottle body concretely is glass spraying painting technology and the bottle cap is electroplated and red sprayed.
Design Challenge: The difficulty of this design is to cleverly combine the shape of the bottle with Chinese characters, and reflect the traditional festive atmosphere of the Chinese nation to keep it minimalist and full of cultural. It has been revised for many times.
Research: There are four happy things in one's life in Chinese culture: when there's rain after a long drought, when one runs into a friend out of his hometown, when one lights the candle at the wedding night,and when one finds his name on the royal enrollment list. It's worth to be highlight every memorable moment. Chinese character “Xi” should be seen obviously and Chinese culture should be passed on.
Inspiration: The design inspiration is the jade Cong, a ritual instrument that respects heaven and earth from the Neolithic Age to the present. This Jiang flavor liquor package is specially designed to celebrate their happy events of monumental significance.
Project Duration: The project started in April 2023 in Shanxi,China and finished in May 2023.
Operation Flow: One bottle shows single ；“Xi” and when two bottles are put together, the character of double “Xi” will appear, representing the traditional Chinese folk wedding customs. When four bottles together, it means eight “Xi” to wealth in Chinese auspicious culture.
Patents: 202330190867.8