Eidon Avec Mosebetsi o Motona: Sepaka sa Biri ka Lin Zhang and Chengbin Jiang

Moralo oa Eidon Avec Mosebetsi o Motona: Sepaka sa Biri ka Lin Zhang and Chengbin Jiang ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2024

Eidon Avec Mosebetsi o Motona: Sepaka sa Biri

ka Lin Zhang and Chengbin Jiang

Moreki: China Qingdao Eidon Avec Beer Ltd.

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

10,507

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #153437

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Eidon Avec Mosebetsi o Motona: Sepaka sa Biri

Mongolo oa Buka: Eidon Avec ke sete ea lebokose la limpho e entsoeng bakeng sa letoto la ho latsoa lebiri tse 'nè tsa bochaba (craft beer). Sete ena e tšoara libotlolo tse 'nè tsa aluminium, e 'ngoe le e 'ngoe e le boholo ba li-millimeter tse 250 ka bolelele, ka har'a lebokose la kantle le lekanyang li-millimeter tse 420 ka bolelele, li-millimeter tse 270 ka bophahamo le li-millimeter tse 130 ka botebo. Litšoantšo tse 'nè tsa tobane li ile tsa tatoa ka letsoho ebe li fetoloa ka mokhoa oa digital, e 'ngoe bakeng sa biri e 'ngoe le e 'ngoe. Mesebetsi ena ea bonono e arolelana pale ea leeto le makatsang le bululetsoeng ke litšomo tsa Europe le bonono ba ho etsa biri. Sebopeho se seholo sa lebotlolo se fana ka sebaka sa litšoantšo tse phelang. Sete ena hape e loketse ho fana ka limpho nakong ea mekete.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Eidon Avec Mosebetsi o Motona: Sepaka sa Biri ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Eidon Avec Mosebetsi o Motona: Sepaka sa Biri e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Eidon Avec Mosebetsi o Motona: Sepaka sa Biri e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: We have created a gift box set consisting of four individual boxes, tailored to the client's request for a tasting series of four different types of beers. This caters to the growing curiosity in the Chinese market for various beer flavors. Additionally, the stylish and high-quality packaging of the gift box set aligns with the cultural tradition of gifting friends and family during festivals in the Chinese market. We have optimized this product to meet the client's requirements.
In the creation of the Eidon Avec Beer “Epoch-making series” of products, our goal is not only to develop the brand's specialized visual language assets, but also to use a brand story with continuity and drama to "induce" consumers to take the first step in exploratory purchasing, and ultimately form an irreplaceable relationship of trust with "Eidon Avec".
Boholo le Phuthelo: Each aluminum bottle has a height of 250 millimeters, and the external gift box measures 420 millimeters in length, 270 millimeters in height, and 130 millimeters in depth. The gift box can accommodate 4 aluminum bottles.
Lithegi: Craft beer design，China design，illustration design
Theknoloji ya Tlhahiso: In this project, we recommend using 1-liter tin cans as the packaging medium. The choice of these cans is primarily driven by considerations of the target audience, who may prefer larger volumes of beer, and also because the larger can size allows for more vivid and impactful illustrations. The illustrations are the standout feature of this design. Our experienced artists have meticulously conceptualized, hand-drawn, and digitally rendered four original and meaningful artworks that convey the allure of this product through imagery.
Phephetso ya Moralo: The biggest challenge we encountered was in determining the design concept and the direction we wanted the story series to take. My team and I had limited knowledge of European mythologies, so we had to go through extensive research to ensure that our concept was sound. However, we believed that as long as a design is conceived in the mind and brought to life, it embodies the essence of design, regardless of the need for substantial research.
Dipatlisiso: In the early stages of receiving the product design project, we conducted market research regarding the packaging dimensions and design direction. Despite having several years of experience serving beer manufacturers and some understanding of the market, given that craft beer is a relatively new phenomenon in the Chinese market, we decided to delve deeper into research.

First, before settling on a design direction, we observed the existing craft beer brands and packaging in major supermarkets. Second, we extensively researched top design styles worldwide using platforms like Google, Pinterest, and Behance.

Once we determined the design direction, we also collected a wealth of information using the same methods for crafting the narrative and illustrations of the story. Ultimately, we successfully designed a product that satisfied both us and the client.
Kgothaletso: We have created a series of mythical narratives for this beer collection, drawing inspiration from various European mythologies while crafting a unique story system that doesn't strictly belong to any known mythological tradition. These narratives blend elements from mythological tales across Europe and fuse them with the art of beer brewing, resulting in a magical and enchanting backstory for this beer collection.
Nako ya Projeke: The project started in October 2022 in China Guangzhou and Finished in March 2023，the product is now on China's market to sale.
Litho tsa Sehlopha: Creative director: Lin Zhang
Design Director: Chengbin Jiang
Art work: Jian Feng