Azur Millesime Sephutheloana sa Veine ka Ximena Ureta

Moralo oa Azur Millesime Sephutheloana sa Veine ka Ximena Ureta ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2024

Azur Millesime Sephutheloana sa Veine

ka Ximena Ureta

Moreki: Spumante Limarí

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

12,618

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #153658

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Azur Millesime Sephutheloana sa Veine

Azur Millesime ke moralo oa sephutheloana sa veine e phophomang e hlahisoang Phuleng ea Limari naheng ea Chile. Moralo ona o hlalosa mosali ea tantšang le bokahohle, a tšoere khoeli le letsatsi. Botlolo ea khalase e potoloha ka lehlakoreng le leng, ha mela e 'meli e mahlakoreng e emelang matsoho a motantši e potoloha ka lehlakoreng le fapaneng. Enjine e ka hare ho setsi sa botlaase e etsa motsamao ona, 'me setsi seo se boetse se sebetsa e le sebaka sa ho bontša sehlahisoa. Ha e shejoa ho tloha holimo, letsatsi le bonahala le potoloha le letšoao la lebitso la khoebo bohareng ba lona. Mebala e metšo, silevera le khauta e supa leholimo le hlakileng la bosiu la phula ena.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Azur Millesime Sephutheloana sa Veine ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Azur Millesime Sephutheloana sa Veine e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Azur Millesime Sephutheloana sa Veine ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Azur, Millesime, is a Sparkling Wine presented as a packaging in motion interpreting a woman dancing with the universe. She carries the moon and the sun while rotating.
The bottle rotates in one direction, while the two lateral lines that symbolize the arms of the dancing woman rotate in the opposite direction.
The sun's rays are drawn on her dress, whose lines play with each other transparently. From an overhead view of the bottle, a sun may be seen spinning with the brand at its center.
The motion is performed through a motor that is located inside the base where the bottle is placed, which also serves as a display of the product.
Boholo le Phuthelo: The glass bottle has a height of 30.4 cm.
The production of the Capo relies on sand casting injection in brass. It has a rhodium surface finish to give it a silver-gray color and a polished appearance.
The muzzle is made of polished brass with rhodium-plated applications.
The necklet’s neck is molded using the wax casting technique and polished to achieve a shiny surface finish.
The base section is made of black chrome-plated brass. The arms are made of black powder-coated aluminum.
Lithegi: Wine label, Sparkling wine, Millesime, design, label, diseño chileno, Ximena Ureta, Chilean wine, diseño, etiquetas de vino, Chilean designer, AZUR, espumante.
Theknoloji ya Tlhahiso: Glass Bottle: Estal Custom SP Italia 750ml
Label Material: Avery Dennison Fasson Cotton Black Plus
Transfer Foils: Kurz Luxor 425, Luxor 429, Alufin Matt 152
Closure Stopper: Amorim Top Series
Print Methods: Digital Printing, Flexo Printing, Hot Stamping,
Embossing, Semi Gloss Varnish and Gloss Varnish
Decorative Accessories: Signet (Metallic)
Motor: Zone Creations
Intelligent Label: Avery Dennison NFC tag
Print Partner: CCL Label, Chile
Box: Ramko Ltda.
Phephetso ya Moralo: The creative challenge was to design an ultra premium packaging for Azur, a sparkling wine from Spumante Limari, Chile, that during 2023 was distinguished as the best sparkling wine of Chile. The design was part of Make a Mark 2023, luxury category. The Limari Valley has one of the clearest skies in the world and it is well known for its observatories. Hence, the sky of Limari has been the inspiration for this project.
The transparencies of the bottle and the sparkling wine allow the light to seemingly dance following the sky rhythm. Through this elegant and inspiring packaging we pay tribute to the Limari skies and the exceptional natural conditions that give origin to this top of the line sparkling wine.
Dipatlisiso: This Sparkling Wine bottle features an innovation in its top closure with a double muzzle. The external one was specially designed. Between both muzzles, there is a round metallic cap and the traditional sparkling wine cork.
The conical and oval-shaped box is inspired by the Earth's rotational movement, and the exterior graphics depict sun rays. It also includes a perforation at the top to reveal the Spumante Limari isotope. Its closure consists of two lateral metal clasps that can be turned to achieve a 100% secure seal.
Kgothaletso: Spumante Limari is a winery exclusively dedicated to the elaboration of sparkling wines under an accurate interpretation of the Methode Champenoise.
The Limari Valley, is located in the 4th Region of Chile.
It has one of the most transparent skies over the planet, a unique characteristic for the observation of the universe. Its extraordinary clarity and low level of cloud cover make it a world reserve concerning stars. From this point you may watch the different constellations of the southern hemisphere, the moon and the planets. Considering the value of the sky as a natural heritage.
Azur, Millesime, represents a woman dancing with the universe. In her hands she carries the moon and the sun which also rotate along with her in her rotation movement, like the earth.
The color black has been used in this packaging to symbolize the darkness of the night and the silver and gold applications capture the importance of the moon and the sun in the Limari Valley.
Evoking a music box, music especially composed for this project, accompanies the movements of the bottle.
Nako ya Projeke: Azur Millesime shall be exhibited on October 3, 2023, at Make a Mark Gallery in Monaco.
Tsamaiso ya Mosebetsi: This packaging was created for Make a Mark 2023 and will be commercially released once its aging is complete.
Litho tsa Sehlopha: Art Direction and Design: Ximena Ureta
Litlotla tsa Setshwantsho: Music: Regina Crisosto
Renders: Juan Pablo Dominguez
Image #1, #2, #3, #4, #5 Juan Pablo Dominguez.
Video: Juan Pablo Dominguez.