Guyuelongshan Sepakete sa Veine ya Raese ya Tjhaena by Yuejun Chen

Guyuelongshan Sepakete sa Veine ya Raese ya Tjhaena by Yuejun Chen is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2024

Guyuelongshan Sepakete sa Veine ya Raese ya Tjhaena

by Yuejun Chen

Client: Shenzhen Red Deer Cultural Creative Design Co., LTD

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Guyuelongshan Sepakete sa Veine ya Raese ya Tjhaena

Guyuelongshan ke moralo wa sepakete sa veine ya raese ya Tjhaena e tswang Zhejiang, Tjhaena. Veine ena e ritetswe ka mokgwa wa setso mme e na le tekanyo e tlase ya tai, e leng se etsang hore seno sena se tshwanelehe bakeng sa tshebediso ya letsatsi le letsatsi ke bareki ba banyenyane. Sepakete se latela botle ba ditshwantsho tsa naha tsa Tjhaena, mme sebopeho sa sejana se fana ka maikutlo a dithaba, metsi le ho dikela ha letsatsi. Moralo ona o ikemiseditse ho ntjhafatsa ponahalo e tlwaelehileng ya dipakete tsa kgale tsa veine ya raese le ho hlahisa setso sa Botjhabela ka mokgwa wa sejwale-jwale. Sepakete se lekana 340 mm ka bophara, 130 mm ka botebo le 150 mm ka bophahamo.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Guyuelongshan Sepakete sa Veine ya Raese ya Tjhaena ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Guyuelongshan Sepakete sa Veine ya Raese ya Tjhaena e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Guyuelongshan Sepakete sa Veine ya Raese ya Tjhaena ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The wine, named Guyue Longshan, comes from Zhejiang, China and is the oldest wine in China with a long history. It is brewed by the most traditional brewing process, low alcohol degree, suitable for young People's Daily drinking. This liquor brand culture focuses on Chinese cultural elements, expressing the artistic conception of Chinese rivers and mountains, and spreading Chinese culture.
Dimensions & Packaging: Width :340 mm x Depth :130 mm x height :150 mm
Tags: Chinese liquor, Oriental aesthetics, packaging design, illustration
Production Technology: Through the style of landscape painting, the container is designed with the artistic conception of landscape and sunset, giving consumers a more intuitive visual feeling.
Design Challenge: The most difficult thing is that the designer wants to maintain the artistic conception of the landscape painting as much as possible into the product. The beauty of Chinese landscape artistic conception is expressed through product modeling design.
Research: Designers found that Chinese yellow wine has a long history, and the design style is very primitive and backward. At the same time, its packaging design is also old and not suitable for the aesthetic of modern young consumers, so when the designer is asked to do packaging design for such a rice wine with two factors, the designer hopes to break people's inherent cognition of these two factors, so that people can enjoy a different kind of Oriental beauty.
Inspiration: Chinese landscape painting aesthetics and Oriental culture. This idea is inspired by watching the famous Chinese painting "A Thousand Li of Rivers and Mountains", and found that through the design and creation of the works on the drawing paper, we can realize the physical product.
Project Duration: The project started in Shenzhen in July 2023 and will be completed in Shenzhen in August 2023
Operation Flow: First create a good concept, then draw drawings, choose the best plan, and then design and make. After the design scheme is established, it is proof. The proofing process went through two times, and the final run-in produced high-quality products.