The Drum of Heaven and Earth Sepakete sa Jara ea Mofuta ka Hai Zhu

Moralo oa The Drum of Heaven and Earth Sepakete sa Jara ea Mofuta ka Hai Zhu ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2024

The Drum of Heaven and Earth Sepakete sa Jara ea Mofuta

ka Hai Zhu

Moreki: Shanxi Fenyangwang Wine Industry Co., Ltd.

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #154724

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le The Drum of Heaven and Earth Sepakete sa Jara ea Mofuta

Moqoqo oa Buka: Drum of Heaven and Earth ke moralo oa sepakete sa jara bakeng sa Baijiu ea Sechaena e boima ba 25 kg. Sebopeho sa eona se tšoana le drum ea khale ea ntoa, se susumelitsoeng ke lidrum tsa mookameli oa Tang Dynasty, Guo Ziyi. Lidrakone tse hlophisitsoeng le Lipixiu, liphoofolo tse nang le lehlohonolo tsa moetlo oa Sechaena, li kopantsoe le mongolo oa boqhetseke ka moralo oa boraro-dimentšenale o ka utloahalang ka letsoho. Ho tsibolla khauta le ho hlophisa ho fa bokaholimo boleng bo ruileng. Lithupa tsa drum ka lehlakoreng le leng le le leng li ka sebelisoa e le lijana, e le hore joala bo ka arolelanoa. Sepakete se lekana 565 ka 209 ka 742 mm.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

The Drum of Heaven and Earth Sepakete sa Jara ea Mofuta ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. The Drum of Heaven and Earth Sepakete sa Jara ea Mofuta e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, The Drum of Heaven and Earth Sepakete sa Jara ea Mofuta e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The jar packaging for the 25kg Baijiu, drawing inspiration from war drums used by Fenyang Lord Guo Ziyi, incorporates elements such as drumsticks, dragons, and Pixius to highlight the warrior spirit and combat prowess. It serves as both a commemorative liquor for the Year of the Dragon and a collectible art piece. The calligraphy of Yan Zhenqing imbues the product with more profound cultural significance and emotional value.
Boholo le Phuthelo: product dimensions, 565 mm x 209 mm x 742 mm
Lithegi: Qing flavor Chinese Baijiu packaging, war drums used by Guo Ziyi, Chinese auspicious beasts including dragons and Pixius, Guojia Miao Stele by Yan Zhenqing, culturalandcreative liquor
Theknoloji ya Tlhahiso: Quality materials, paired with techniques like gilding and embossing, ensure a good texture and rich visual effects. Thanks to the perfect combination of exquisite craftsmanship and design concept, the packaging exudes dignity and elegance in visual and tactile ways.
Phephetso ya Moralo: The challenge was how to make the product unique. By adopting the war drum used by the historical figure General Guo Ziyi and the calligraphic work of Yan Zhenqing as the design themes, the packaging merges military prowess with cultural significance, which imbues the product with uniqueness. In this way, the product provides more emotional value for consumers, further deepening their sense of identification with the brand.
Dipatlisiso: The design team meticulously considered various design elements to ensure that the packaging accurately conveys its spiritual essence. An ancient war drum as the primary visual element, accompanied by the design of drumsticks, highlights the heroic power of valor and passion. Dragons and Pixius, common auspicious beasts in Chinese traditional culture, symbolize authority and mystical power. They appear in 3D form, and work together with the war drum to create a magnificent visual effect.
Kgothaletso: Guo Ziyi, a renowned military leader of the Tang Dynasty, made significant contributions during An Lushan Rebellion and was repeatedly honored by the court. The war drum symbolizes his military prowess, while Guojia Miao Stele by Yan Zhenqing reflects admiration and respect for Guo Ziyi. The packaging, inspired by heroic Fenyang Lord Guo Ziyi on the battlefield and the calligraphic work by Yan Zhenqing, aims to convey the reverence for historical heroes and love for Chinese traditional culture.
Nako ya Projeke: This product was designed by the end of 2023 in Chengdu, and launched in January 2024 in China.
Tsamaiso ya Mosebetsi: The substantial body resembles a war drum, enhancing the visual connection with the inspiration. The embossed dragon and calligraphy boast an attractive 3D effect, which provides consumers with tactile pleasure, contributing to an interesting interactive experience. Additionally, the drumsticks on both sides can be utilized as containers, allowing users to share the product with friends for liquor appreciation.
Litho tsa Sehlopha: Hai Zhu