Silevera Phuthelo · 2024
Challenger Sephutheloana sa Lino tse Tahang
by Yao Wu
- Moputso oa Silevera oa A' Design Award 2024 in Phuthelo
- CLIENT: Beijing Wuyao Cultural and Creative Co. Ltd.
- Estimated Number of Design Views: 42,909
- Verification code EAB16A365F · Verify this award
Colors
About Challenger Sephutheloana sa Lino tse Tahang
Challenger ke moralo oa sephutheloana bakeng sa libotlolo tse peli tsa joala bo matla. Moralo ona o nka tšusumetso litšōmong tse peli tsa khale tsa Machaena, e leng Nezha Ntlong ea Borena ea Drakone le Wukong Ntlong ea Borena ea Leholimo, 'me o fetisa moea oa sebete sa ho phephetsa. Libotlolo li mebala ea lamunu le boputsoa 'me li na le litšoantšo tse amanang le sehlooho sena. Lebokoso le boputsoa bo botšo bo nang le meeli ea khauta, 'me likarolo tse emelang Wukong le Nezha li hatisitsoe ka pele ka mokhoa oa ho phahamisa (embossing) le ho hatisa ka khauta. Lebokoso le buleha joaloka lemati le habeli ka angle e sekameng ea likhato tse 60 ebe le ema ka ho otloloha holim'a sebaka se bataletseng.
About the Moputso oa Silevera oa A' Design Award
Challenger Sephutheloana sa Lino tse Tahang ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Challenger Sephutheloana sa Lino tse Tahang e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Challenger Sephutheloana sa Lino tse Tahang ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Press Kit
- Unique Properties
- This is a spirits packaging design which uses two classic mythological stories Wukong and Nezha. The color of the illustrated bottle on the bottle orange and blue and the packaging box is dark blue with gold rims The front of the packaging box is printed with elements representing Wukong and Nezha and the craftsmanship is embossed with gold stamping.
- Dimensions & Packaging
- Packaging box 30cm*12cm*22cm.
- Tags
- Challenger, Package design, Chinese Mythology, Chinese spirits
- Production Technology
- The main color of the bottle is orange and blue, and the bottle has themed illustrations printed on it. The theme color of the packaging box is dark blue, with embossed hot stamping technology on the edges, elemental symbols representing Wukong and Nezha printed on the front, and embossing technology to show gold and red decorative patterns. The packaging box adopts a double-door box opening method. The inside of the packaging box is printed with dark blue dark patterns corresponding to the theme, and Chinese poems are printed in hot stamping.
- Design Challenge
- The main challenge of this design is how to present these two classic mythological stories in a unique form on the bottle body and how to choose the material and craftsmanship of the external packaging box The painting form should fit the product and the craftsmanship selection should not be too complex but also reflect delicacy
- Research
- This is a double bottle spirits packaging design based on the Chinese mythological stories. The protagonists of the two stories have a spirit of courage to challenge and this spirit coincides with Shede spirits industry myth series . The bottle color of this design is orange and blue and the process adopts the way of gold stamping . This packaging box is opened in a different way . Packaging box is also made of dark blue with gold trim and the gilded Shed logo is printed on elements with two classic mythological stories making the design more integrated while reflecting the quality of Shede spirits industry over the years
- Inspiration
- The inspiration comes from the classic Chinese mythological stories of Nezha causing havoc in the Dragon Palace and Wukong causing havoc in the Heavenly Palace . The spirit of daring to challenge conveyed by it coincides with the concept of Shede brand this time. Drawing two stories into illustrations and printing them on the bottle not only looks beautiful but also gives deeper meaning to the bottle, and better reflects the charm of mythological stories.
- Project Duration
- The project began in May 2022 in Beijing and was completed in July 2022.
- Operation Flow
- The packaging box adopts a double-door opening method. Different from the traditional forward opening angle, it adopts an oblique 60-degree opening method. After the packaging box is opened, it can stand upright on a flat surface.
