Miok Sephuthelo sa Biri ya Lebese by Iris Fan is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2024
Miok Sephuthelo sa Biri ya Lebese
by Iris Fan
Client: Miok
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
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The Design
About Miok Sephuthelo sa Biri ya Lebese
Miok ke moralo wa sephuthelo sa biri ya lebese e rekiswang ka dikane. Seno sena se kopanya lebese le monate le le bodila le maqhubu a biri, mme se na le di-probiotics le boemo bo tlase ba tai. Kgopolo ya moralo ke ho tswaka. Ho potoloha ditlhaku tsa Miok tse phaphametseng, dibopeho tse pedi tsa metsi di kopana ho etsa sebopeho se setjha. Puo ya pono e matla, e phethehang mme e thabisang. Logo ke ntho e ka sehloohong kaneng, kahoo lebitso la kgwebo le bonolo ho le tseba mmarakeng. Kane ka nngwe e tshwara dimillilithara tse 375. Sistimi ya sephuthelo e kenyelletsa mabokose a dimpho, mabokose a ho romela le mabokose a nkehang bakeng sa thekiso ya inthaneteng le ya mabenkeleng.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Miok Sephuthelo sa Biri ya Lebese ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Miok Sephuthelo sa Biri ya Lebese e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Miok Sephuthelo sa Biri ya Lebese ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Miok is a milk beer brand that started in Hangzhou, China, in 2021. It explores the fun of mixing milk and beer, which creates this new combination of sweet and sour milk with tasty beer bubbles. It has abundant probiotics, but low alcohol. As a new kind of beverage brand, Miok wants to be adventurous, creative, and joyful.
- Dimensions & Packaging
- 375mL per can
- Tags
- Mixing, Milk Beer, Packaging, Can, Miok
- Production Technology
- The concept of Miok's brand identity is "Mixing". Around the floating Miok letters, two liquid shapes are mixing into a new shape. The visual means to be bold, dynamic, and joyful to represent the beverage’s unique characteristics. The logo is the main visual element on product packaging, to make this new brand eye-catching and memorable in the market.
Consumers can buy Miok both online and in-store, so the packaging system included gift boxes, shipping box and portable boxes for different usages. The campaign design also included online store design and offline activity design. - Design Challenge
- One problem is how to print the vibrant colors on the can as bright as possible. We took a lot of time to communicate with the can factory to make sure the printing is perfect.
- Research
- The research includes the market and target user research, and competitors' products analyzing. The research result combined both marketing strategy and visual design direction. The goal is to create a design concept that is unique, recognizable and representing the product's spirit.
- Inspiration
- The packaging design is inspired by the product's creative spirit. As an innovative beverage, Miok is mixing two very different liquids, milk and beer. Therefor the brand and packaging design took the concept of "Mixing" and expressed in a visual language.
- Project Duration
- The project started in May 2021 in Hang Zhou, China, and finished in March 2022
- Operation Flow
- The project was created from the branding strategy stage, to visual design and product's production. The original flavor of Miok was selling very well on the market, and we created the new lemon flavor Miok later.
- Patents
- Copyrights belong to IBEA, 2021
- Team Members
- Iris Fan
- Image Credits
- Chinese Logotype Design / Guohao Yuan
Photography & Video / Hejun Zhang
Packaging Execution / Fan Fan
Motion Graphic Editing / Wenhui Gao
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