Shan Ling 3 Mosebetsi oa Mantlha: Lebokose la Sepakete by Shanghai Kuyekuye Technology Co., Ltd.

Shan Ling 3 Mosebetsi oa Mantlha: Lebokose la Sepakete by Shanghai Kuyekuye Technology Co., Ltd. is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2024

Shan Ling 3 Mosebetsi oa Mantlha: Lebokose la Sepakete

by Shanghai Kuyekuye Technology Co., Ltd.

Client: 361°kids

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

10,642

Verified Award Winner

Verify Award Status for #156355

View at A' Design Award Press Release Award Badge

Colors

The Design

About Shan Ling 3 Mosebetsi oa Mantlha: Lebokose la Sepakete

Mongolo oa Buka: Shan Ling 3 ke lebokose la sepakete la khatiso e fokolang le tšoereng lieta, liaparo le lisebelisoa tsa sehlopha sa lipapali. Sebopeho sa khoele-tharo se fapane le mabokose a tloaelehileng a khutlo-nne le dumellang lintho tsohle ho robala butle ka hare. Lebokose le le leng le lumellana le boholo ba lieta ho tloha ho 31 ho isa ho 43, 'me liaparo li phethohile ho thibela ho phutheha nakong ea ho tsamaisoa. Ho sebelisitsoe lisebelisoa tse sa senyeng tikoloho, 'me boholo le boima bo fokotsehileng bo fokotsa tšebeliso ea lisebelisoa le litšenyehelo tsa tsamaiso. Litšoantšo li ntša maikutlo ho mongolo oa Sechaena le tšōmong ea tlhapi ea carp e tlolang heke ea drakone, ho sebelisoa tlhapi, heke le metsi joalo ka lintlha tsa bohlokoa.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Shan Ling 3 Mosebetsi oa Mantlha: Lebokose la Sepakete ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Shan Ling 3 Mosebetsi oa Mantlha: Lebokose la Sepakete e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Shan Ling 3 Mosebetsi oa Mantlha: Lebokose la Sepakete e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging box is different from the common rectangular design, allowing shoes, clothes, and accessories to be laid flat inside the box, not only saving packaging materials but also reducing logistics costs. A wide range of children's shoe sizes from 31 to 43, accommodating with a single design. Rolling clothes up not only solves the problem of wrinkles during the transportation, but also reduces the packaging, making it more environmental friendly.
Dimensions & Packaging: Width 480 mm x Depth 540 mm x Height 115 mm
Tags: Chinese elements, triangle, Environmental friendly, sportsmanship, Chinese idioms, Jump rope, limited edition
Production Technology: The packaging is an abnormal shape and uses environmentally friendly materials, especially the three corners are difficult to handle. It is also hard to ensure uniform quality of each product and control of cost and schedule.
Design Challenge: How to be more environmentally friendly is a very challeng, not only the choice of materials, but also how to design to reduce space, to fit different sizes of shoes in one design, and to reduce the packaging of clothes and accessories.

At the same time, during the production process, the processing of the corners of the triangle also increases the difficulty of manufacturing.
Research: Deeply studied traditional Chinese culture, including: idioms, traditional Chinese architecture, Chinese calligraphy, and write the theme "Jump Chinese Style" with a brush.

When studying "the carp leaping over the dragon gate", we developed an abstract symbol for the Chinese character “door" and used simple circles to represent the rapid water flow and challenges.
Inspiration: Design a limited edition packaging for the Chinese jump rope national team for their world championships, which contains shoes, clothes and accessories. Using traditional Chinese elements, such as the Chinese national flag, Calligraphy and idiom. Inspired by the Chinese legend of 'carp leaping over the dragon gate,' which has a strong connection with jump rope sports and also motivates people to overcome difficulties and achieve great success.
Project Duration: The project started in March 2023 in Xiamen and finished in June 2023 in Beijing
Operation Flow: 1) Objective is to design a extraordinary packaging and embody the sports spirit of perseverance and hard work

2) Market research: Consider the target group, Chinese young people aged 6 -18 years, who love and recognize Chinese traditional culture

3) Creative: Deeply explore Chinese traditional culture

4) Appearance and structural design: Abstract core shapes, colors, and patterns

5) Internal structure: consider the display of shoes, clothes, and accessories, and how to use one box to fit different sizes of shoes

6) Visual design: Referring to the story of a carp jumping over a dragon gate, extracting core elements such as fish, gate, and water

7) Make samples

8) Feedback: Collect feedback from customers, manufacturers, and consumers, including: appearance, graphic design, user experience, logistics, packaging, materials , cost , etc.

9) Production: Ensure uniform quality of each product and control of cost and schedule.
Team Members: Creative Director: Xusong Wang
Designer: Xiao Dong