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Korea Goheung Yuza Wine Sephutheloana by Jian Sun

Korea Goheung Yuza Wine Sephutheloana by Jian Sun is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.


SileveraPhuthelo· 2024

Korea Goheung Yuza Wine Sephutheloana

by Jian Sun

Client: Sun Design

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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The Design

About Korea Goheung Yuza Wine Sephutheloana

Veine ya rona ya yuzu e hlamilweng ka boqapi, e susumelletswe ke pale ya Mebuso e Meraro ya Huan Xiong, e na le sephutheloana se betlilweng ka bokgabane le dikopi tse nang le maoto a phahameng, e bontsha borokgo ba nalane. E phuthilwe ka lebokoso la lehong la walnut le sireletsang tikoloho, veine ya yuzu e fana ka melemo ya bophelo bo botle le kgetho e nang le setaele, e keteka dilemo tse 30 tsa phetholahanyo ya setso motseng wa Gaoxing.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Korea Goheung Yuza Wine Sephutheloana ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Korea Goheung Yuza Wine Sephutheloana e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Korea Goheung Yuza Wine Sephutheloana ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties
In commemoration of 30 years of cultural exchange and diplomacy, Gaoxing County unveils a cleverly designed yuzu wine. Inspired by the tales of Huan Xiong from the Three Kingdoms, the packaging and high-footed cups exude history and luxury. The yuzu wine, packaged in an eco-friendly walnut wood box, offers health benefits and a stylish, sustainable choice. As the flagship of Gaoxing County, it embodies regional charm and cultural heritage, appealing to a fashionable audience.
Dimensions & Packaging
W 9mm x D 30mm x H 23mm,Technical features encompass advanced carving technology for the packaging, precision molding techniques for the high-footed cups, and a production process for the yuzu wine that integrates traditional fermentation methods with contemporary quality control measures.
Tags
#Modern Aesthetics#Sustainable Design#Yuzu Wine#Eco-friendly Packaging
Production Technology
The product seamlessly blends traditional craftsmanship with modern technologies, from intricately carved packaging to precision-molded high-footed cups, ensuring a harmonious synthesis of the past and the present.
Design Challenge
The creative journey of intertwining the Three Kingdoms tale of Huan Xiong into a modern product posed a delicate challenge of preserving historical authenticity while infusing contemporary allure. Navigating this balance, from the intricately carved packaging to the high-footed cups, required a fusion of traditional opulence with advanced carving and molding technologies, amplifying the richness of the narrative.
Research
This research explores the harmonious integration of historical narratives and modern aesthetics in the design and production of a culturally rich product, blending traditional craftsmanship with cutting-edge technologies to create a unique and engaging user experience.
Inspiration
Their product is rooted in the legendary tales of the Three Kingdoms, creatively weaving the story of Huan Xiong and animals into a rich cultural narrative. The intricately carved packaging and high-footed cups embody historical opulence, complemented by an eco-friendly walnut wood box. The yuzu wine, with its health benefits and stylish appearance, captures the essence of the story and the region, making it a modern and fashionable choice for consumers.
Project Duration
May June 2021, Korea
Operation Flow
The user experience is designed to be seamless, with an intuitive operation and a streamlined process. Users interact effortlessly with the intricately carved packaging, revealing the historical narrative. The high-footed cups enhance the tactile interaction, combining style with user-friendly design.

The eco-friendly walnut wood box opens easily, showcasing sustainability in both material and functionality. The yuzu wine consumption process is straightforward, with a focus on enhancing the user's enjoyment and appreciation of the product.
Patents
Photographers sun jian
Team Members
Sun Jian
Image Credits
Sun Jian

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