Dragon Year Gift Mosebetsi oa Sehlooho: Sephutheli sa Tee by Tao Ran is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.
TšepePhuthelo· 2024
Dragon Year Gift Mosebetsi oa Sehlooho: Sephutheli sa Tee
by Tao Ran
Client: Shenzhen Yixin Visual Brand Consultant Co., Ltd
Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #157666The Design
About Dragon Year Gift Mosebetsi oa Sehlooho: Sephutheli sa Tee
Mongolo oa Buka: Mpho ea Selemo sa Dragone ke moralo oa sephutheli bakeng sa tee ea Pu'er, o entsoeng joalo ka mpho bakeng sa Mokete oa Selemo sa Machaena. Moralo ona o thehiloe holim'a dragone, e leng phoofolo e nang le lehlohonolo tumolohong ea khale ea Machaena, hape le sebakeng sa lithaba sa Yunnan, moo tee ea Pu'er e simolohang. Dragone e tataisitsoeng ka letsoho ka mokhoa oa calligraphy le pente ea inki e kopantsoe le letshoao le bonolo la dragone le entsoeng ka software ea litšoantšo. Sephutheli sa ka ntle se boletseng ka boinahano se fapana le setaele se sebete sa inki sa sephutheli sa ka hare. Pampiri ea cotton e entsoeng ka letsoho e tsoang lichabeng tsa sebaka seo e phethoa ka screen printing, kahoo ntho e 'ngoe le e 'ngoe e ikhethile.
The Recognition
About the Moputso oa Tšepe oa A' Design Award
Dragon Year Gift Mosebetsi oa Sehlooho: Sephutheli sa Tee ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Dragon Year Gift Mosebetsi oa Sehlooho: Sephutheli sa Tee e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Dragon Year Gift Mosebetsi oa Sehlooho: Sephutheli sa Tee e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Using calligraphy and ink painting as forms of expression, the illustrations and text of the "dragon" were hand drawn, and a concise "dragon" symbol was drawn using computer graphics software. The collision of the two shapes the unique temperament of the product. The restrained graphic style of the outer packaging and the wild ink style of the inner packaging form a strong contrast, which coincides with the refreshing and strong aftertaste of tea drinking.
- Dimensions & Packaging
- 200mm x 200mm x 4mm
- Tags
- Packing，Tea packaging，Pu'er tea packaging，Dragon Year
- Production Technology
- The packaging material adopts handmade paper unique to local ethnic minorities, which is environmentally friendly, simple, and rich in vicissitudes, expressing the ancient and cultural connotations of tea products.
- Design Challenge
- In terms of creation, it is necessary to inherit and activate local traditional culture, while realizing the inherent correlation between "Spring Festival", "Dragon Year", and "Tea"; In terms of material selection, Dai handmade cotton paper was used, which has a low production capacity. However, its long history, soft texture, and clear texture reveal the atmosphere of Eastern culture.
- Research
- In order to highlight the regional cultural characteristics of the product during the creative process, many attempts were made, and ultimately, the unique Dai handmade cotton paper was selected for screen printing, with each copy being unique.
- Inspiration
- The year of the dragon is approaching, and the dragon is an animal in ancient Chinese mythology, symbolizing auspiciousness. We took the theme of "Dragon" and drew inspiration from the geographical characteristics of Yunnan, China, the birthplace of "Pu'er tea", as well as the refreshing and strong aftertaste of the drink. We created packaging that showcases the characteristics of the product and the attributes of Dragon Year gifts.
- Project Duration
- The project started in Shenzhen in October 2023, was completed in Yunnan in December 2023, and was launched into the market for sales in Shenzhen in January 2014. Simultaneously achieving excellent sales performance.
- Operation Flow
- As the Dragon Year Spring Festival approaches, based on local cultural customs, we draw nutrients from ancient dragon totems and combine them with modern design contexts to create tea gifts that conform to the theme of the Dragon Year Spring Festival, showcasing the cultural taste of users.
- Patents
- Copyright
Name: Tao Ran
Year: 2023
Trademark
Year: 2020-2030
Holder: Shenzhen Yixin Visual Brand Consultant Co., Ltd
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