Tamausagi Tee e Kentsoeng Botlolong by Hisamichi Kasai is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2024
Tamausagi Tee e Kentsoeng Botlolong
Client: Shunbin inc.
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
- 34,205
- Verified Award Winner
- Verify Award Status for #157774
The Design
About Tamausagi Tee e Kentsoeng Botlolong
Tamausagi ke tee ea Majapane e kentsoeng botlolong e ritetsoeng ka Uji Gyokuro, tee e entsoeng ka mokhoa oa setso oa Uji oa Kyoto. Botlolo e na le sebōpeho se bonolo se susumelitsoeng ke wabi-sabi, e leng bokhabane ba Majapane ba bonolo. Letshwao ke mmutla o ileng oa tataisa molimo oa mosireletsi oa Uji. Botlolo e bontša bosiu bo khanyang ka khoeli le maru a masesaane, e leng ho supa mokhoa oa Gyokuro oa ho sirelletsa makhasi a tee letsatsing. Ho sebelisitsoe mokhabiso oa gauta o nang le sebōpeho se mahoashe le ho benya ho fokolang. Botlolo e ntšo e thibela leseli 'me e sireletsa tee. Fensetere e chitja lebokoseng e senola letshwao la mmutla.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Tamausagi Tee e Kentsoeng Botlolong ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Tamausagi Tee e Kentsoeng Botlolong e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Tamausagi Tee e Kentsoeng Botlolong ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Tamausagi is a bottled Japanese tea brewed with "Uji Gyokuro," a tea produced using Kyoto's traditional Uji tea manufacturing technique. Japanese tea is often served for free in many restaurants in Kyoto and all over Japan. We developed Tamausagi to provide delicious tea to increase the value of Uji tea and to promote its production.
- Dimensions & Packaging
- Bottle size: Diameter 52mm x Height 196mm
Box size: Width 145mm x Height 242mm x Depth 75mm - Tags
- Tea, Japanese Tea, Green Tea, Uji Gyokuro, Package design
- Production Technology
- To evoke the prestige and exclusive luxury of Kyoto, we applied special gold designs to the bottle. With a rough texture and subdued gleam, the gold exudes a strong presence. A black bottle, which blocks light, was used to protect the tea's quality. We added a circular window to the packaging to allow the rabbit symbol on the bottle to be seen. Inspired by the Gyokuro cultivation method of shading tea leaves from sunlight, we depict a moonlit night with thin clouds.
- Design Challenge
- Due to the risk of the bottle falling over during filling at the factory, it was necessary to adjust the shape of the bottle finely. The most challenging task was to balance functionality with art: to have a design that evokes the simplicity of Japan's beauty without impeding the filling process. Additionally, we spent significant time meticulously designing the bottle's visual appeal to ensure that it is beautiful from every angle.
- Research
- We were conscious of the design to enhance and capitalize on the value of Japanese tea itself, which until now has been offered free of charge. Also, the design aims to create a brand of tea that can be served on special occasions, such as a welcome drink or as a non-alcoholic beverage for those who cannot drink alcohol at an event.
- Inspiration
- The bottle has a simple form inspired by Japan's aesthetic of simplicity, known as wabi-sabi. The symbol comes from a rabbit, which guided the guardian god of Uji and looked back to ensure the god was following. The bottle's design, which evokes the image of a moonlit night with thin clouds, represents the Gyokuro tea's cultivation method of shading the leaves from the sun. Traditional Japanese patterns, reminiscent of Uji tea's long history, are incorporated into the clouds' design.
- Project Duration
- This brand was launched in Kyoto, Japan in September 2020.
- Operation Flow
- Simply open the bottle and pour a glass to enjoy Japanese tea of the highest quality. The bottle design, with its rabbit motif, adds an elegant flair to the table, and when poured into a glass, the tea's beautiful, vibrant golden color catches your eye. The design is perfect for a special time with a loved one or as a gift.
- Patents
- Trademark: 2023 Kyoto Tea Cooperative
- Team Members
- Art Director: Hisamichi Kasai
Designer: Hisamichi Kasai
Producer:Nobuyuki Muro
Planner: Rina Yatsugaki
Photographer: Yoshihiro Yamamoto - Image Credits
- Shunbin Co., Ltd.
Sponsored
Explore Beyond Designers.org
Discover products, services and opportunities from our advertising partners.
More to Explore
Related Designs
Explore more award-winning designs from the same category, selected by merit.
