T'aom Mosebetsi wa Mantlha: Sepakete sa Jusi ya Ditholwana by Binggrae Design Team is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2024
T'aom Mosebetsi wa Mantlha: Sepakete sa Jusi ya Ditholwana
Client: Binggrae
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #158707The Design
About T'aom Mosebetsi wa Mantlha: Sepakete sa Jusi ya Ditholwana
Mongolo wa Buka: T'aom ke moralo wa sepakete o entsweng bakeng sa letshwao la jusi ya ditholwana e pholisitsweng, e entsweng ka dintho tsa tlhaho feela. Letshwao la khampani le sebedisa matshwao a puo (quotation marks) e le mmala wa ho kgahlisa, mme ditshwantsho tsa ditholwana tse ntjha di bonahala dikahong tsohle tsa dihlahiswa ho fana ka ponahalo e le nngwe ho tsohle. Sepakete se ralilwe ho fokotsa ditlhapi. Sekwapa se selelele se nkela sebaka sa sekwapa sa aluminiamo, mme lebole la tikoloho (eco label) le arohana habonolo ha le kopana le metsi, e leng se thusang bareki hore ba be bonolo ho kgutlisetsa dintho hape (recycling). Mokga wa T'aom o akaretsa dibotlolo tsa jusi, dibokose tsa jusi le dintho tse batang tsa jusi tse nang le tatso ya ditholwana.
The Recognition
About the Moputso oa Boronse oa A' Design Award
T'aom Mosebetsi wa Mantlha: Sepakete sa Jusi ya Ditholwana ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. T'aom Mosebetsi wa Mantlha: Sepakete sa Jusi ya Ditholwana e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. T'aom Mosebetsi wa Mantlha: Sepakete sa Jusi ya Ditholwana e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Binggrae T’aom is a premium refrigerated juice brand that keeps the taste of fresh fruit from natural ingredients only. The slogan 'freshly picked from nature' also represents the brand value of T’aom, which aims to provide the fresh taste of fruit. Starting with refrigerated juice, T’aom is now expanding its brand to health-conscious ABC juice, organic juices that can be stored at room temperature, and even fruit-flavored ice cream.
- Dimensions & Packaging
- 235ml bottle juice size: width 50mm x height 150mm
730ml bottle juice size: width 75mm x height 220mm
120ml carton juice size: width 50mm x height 70mm
icecream bar size: width 70mm x height 210mm - Tags
- fruit juice
- Production Technology
- As we are aware of the global need to pursue eco-friendliness, we have used eco-friendly packaging as part of our brand’s effort to preserve our environment. A strip cap was applied instead of the aluminum lead to minimize waste, and the 'eco-label'; is removed naturally when it comes into contact with water to support recycling efforts of consumers. We are proud to offer a genuine brand that is eco-friendly not only in terms of the fresh taste and visuals, but also the packaging which may be otherwise disregarded.
- Inspiration
- The brand logo is designed with quotation marks (') as a color point, and the design emphasizes the fresh fruit in all line-ups to naturally and intuitively convey the brand value that seeks the authentic taste of fruit and showcase the unity among all products.
- Project Duration
- The project started in October 2020 in Seoul and finished in June 2022 in Seoul.
- Patents
- Copyrights belong to Binggrae Co., Ltd.
- Team Members
- Hye Jin Park (Art Direction)
Jung Sin Park (Graphic Design)
Soo Min Suk (Graphic Design)
Gi Jun Choi (Graphic Design) - Image Credits
- Binggrae
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