Satine Fresh Milk Sepakete sa Lebese by Pesign

Satine Fresh Milk Sepakete sa Lebese by Pesign is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2024

Satine Fresh Milk Sepakete sa Lebese

by Pesign

Client: Yili Group

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

14,516

Verified Award Winner

Verify Award Status for #158907

View at A' Design Award Press Release Award Badge

Colors

The Design

About Satine Fresh Milk Sepakete sa Lebese

Satine Fresh Milk ke moralo wa sepakete sa khatiso e fokolang bakeng sa sehlahiswa sa lebese le lecha. Sejana se etselitswe sebopeho sa kena ya lebese mme se entswe ka polasetiki ya PE e ka boleng. Sebopeho sa setshwantsho se thehilwe hodima hlooho ya drakone e dikaneditswe ke maru le dipalesa tsa lehlohonolo, tse leng matshwao a setso a Selemo se Secha. Mokgwa wa ho koba o bululetsweng ke bonono ba difensetere tsa setso o hlahisa mokgabo o hlwahlwa. Ka mora hore lebese le noweng, sepakete se ka sebediswa hape ke bana e le mokotla wa lehlohonolo wa lipompong, e le lebone la bosiu kapa e le lampi ya mokete. Diketso tsena tsa ho sebediswa hape di fokotsa ditshila mme di eketsa bophelo ba diphutheho tsa meketeng.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Satine Fresh Milk Sepakete sa Lebese ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Satine Fresh Milk Sepakete sa Lebese e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Satine Fresh Milk Sepakete sa Lebese e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: New Year is the most important holiday in China and many brands celebrate it with limited edition packaging to bring them closer to consumers. Unlike other limited edition packaging designs that only feature graphics on the packaging, Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Dimensions & Packaging: 80mmx80mmx145mm
Tags: Interactive ,Limited edition ,Experience innovation
Production Technology: Degradable PE plastic
Design Challenge: The overall packaging adopts a hollow out process, and the size and position of the hollow out parts need to meet the requirements of uniform packaging stress.
Research: Limited edition packaging for Satine fresh milk incorporates sustainability and interactivity into the package design for broadening the innovative dimension of limited edition packaging design.
Inspiration: The shape of the packaging is based on the shape of a milk can, which reinforces the product attributes of fresh milk. The design is based on a dragon head surrounded by New Year elements such as auspicious clouds and flowers, symbolizing the beauty and good fortune of the New Year. The whole packaging adopts the hollowing process, inspired by the traditional window art form, which is festive, delicate and elegant.
Project Duration: The project started in October 2023 in Shen Zhen and finished in December 2023 in Shen Zhen.
Operation Flow: After using the product, consumers (4-10 year-old children) can use the packaging as a “New Year's lucky bag” for collecting red envelopes or storing candies (storage function), It can also be a night light to accompany consumers to sleep (companion function), as well as a lantern to take part in the “Guess the Lantern Riddle” activity of the Lantern Festival (interactive function). Packaging is participating in different New year's activities in different scenarios with consumers and it is becoming part of the consumer's emotional memory of the New Year.
Team Members: Product designer:Pesign team
Packaging designer:Pesign team
photographer:Dong hua