Heti Kgwebiso le Phuthuho ka Cansu Dagbagli Ferreira

Moralo oa Heti Kgwebiso le Phuthuho ka Cansu Dagbagli Ferreira ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2024

Heti Kgwebiso le Phuthuho

ka Cansu Dagbagli Ferreira

Moreki: Cansu Dagbagli Ferreira

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

16,768

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #158924

Etela Sebaka Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Heti Kgwebiso le Phuthuho

Heti, e bitswang ka lentswe la Dakota la Lehae, e fana ka dino tse hlahisang boteng ba lehae ka ditatso tse tlhahisehileng ka tlhaho, e keteka dimela tsa matsoallwa tsa Amerika Leboa. Letshwao lena la kgwebo le amang setjhaba le neela karolo ya lekeno ho tshehetsa metse ya matsoallwa. Bohlale bo Bonolo, mehopolo ya kgwebiso, e na le ditshwantsho le ditatso tsa mokgwa wa matsoallwa, ka phuthuho e susumetsitsweng ke tekanyo ya dijometri ya bonono ba Dakota, e fetisetsa tekano le kutlwano. Moralo o kopanya letlapa la mmala o le mong le ditshenyo tsa mebala, o totobatsa botebo ba bonono ba matsoallwa seemong sa sejoale-joale.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Heti Kgwebiso le Phuthuho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Heti Kgwebiso le Phuthuho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Heti Kgwebiso le Phuthuho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: Heti means "Home" in the Dakota language and these beverages are lovingly designed to taste like the flavors of home. The seltzer drinks are created to give a sense of place by celebrating the plants around us. It's a social impact brand at the same time. A percentage of revenues is going to drive wealth, security and health into tribal communities. Infused with flavors indigenous to North America, Heti aims to remind that indigenous culture is so rich, wise and healing.
Boholo le Phuthelo: 12 oz can label dimensions are 151 x 195 mm
Lithegi: native, indigenous, social, infused, drink, illustration
Theknoloji ya Tlhahiso: The design thinking method of Diverge and Converge was used. All design was realized digitally as vector based assets with Adobe Creative Suite and the cans were produced by 4 color printing technique.
Phephetso ya Moralo: The design challenge was balancing the modernity with tradition. Central to the design ethos are the symmetrical monochrome illustrations that grace the packaging, embodying the essence and spirit of indigenous cultures. These illustrations, while paying homage to the timeless beauty of indigenous artistry, are meticulously crafted to balance modernity with tradition.
Dipatlisiso: In the research phase, the focus was the characteristics of the Dakota indigenous art and illustrations.
Kgothaletso: Connecting with plants is proven to give us the feeling of calming connection. Aiming to raise awareness to the richness of the native plants used in the drinks, the branding concept was named as "Effortless Wisdom" and incorporated native style illustrations, celebrating the plants. The flavor illustrations are inspired by Indigenous Dakota art which always incorporates geometric and symmetric shapes.
Nako ya Projeke: 8 months, 2023-2024, United States and France
Tsamaiso ya Mosebetsi: Project Steps follows as Brand Strategy, Design Discovery, Presentation, Refinement and Delivery