Ave Natur Mosebetsi wa Mantlha: Sepakete sa Selo se Nweuoang sa Katini by Misteli Creative Agency

Ave Natur Mosebetsi wa Mantlha: Sepakete sa Selo se Nweuoang sa Katini by Misteli Creative Agency is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2024

Ave Natur Mosebetsi wa Mantlha: Sepakete sa Selo se Nweuoang sa Katini

by Misteli Creative Agency

Client: Misteli Creative Agency

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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The Design

About Ave Natur Mosebetsi wa Mantlha: Sepakete sa Selo se Nweuoang sa Katini

Mongolo wa Buka: Ave Natur ke moralo wa sepakete bakeng sa mefuta ea lihlahisoa tse sa etsoang ka lebese tse thehiloeng holim'a oats. Mefuta ena e kenyelletsa lino tsa oats bakeng sa ho fetola, ho pheha le ts'ebeliso ea barista, seno sa oats se nang le tatso ea chocolate le li-smoothie. Diblock tse kholo tsa mebala le mekhoa ea Scandinavia li bontsha tswalo ea Finland ea khoebo ena mme li thusa bareki ho khetholla sehlahisoa se seng le se seng. Likhathoni li entsoe haholo-holo ka pampiri e tsoang meru e netefaditsoeng 'me li ka sebelisoa hape. Ho sebelisoa likhaphetsoe tse thehiloeng holim'a limela tse entsoeng ka lebota la tsoekere. Ho sebelisoa mokhoa oa ho hatisa oa flexographic. Boholo ba sepakete ke lithara tse le kae le limilimithara tse 250.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Ave Natur Mosebetsi wa Mantlha: Sepakete sa Selo se Nweuoang sa Katini ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Ave Natur Mosebetsi wa Mantlha: Sepakete sa Selo se Nweuoang sa Katini e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Ave Natur Mosebetsi wa Mantlha: Sepakete sa Selo se Nweuoang sa Katini e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: For the packaging design, Misteli creative agency focused on a clean, simple, structured design. Using big colorful blocks and Scandinavian patterns to distinguish Ave-Natur from other brands and communicate the Finnish roots. The brand is positioned as an oat-based dairy product that uncovers and brings the taste of Finland to the world. The oat-based drink is thus a way to share Finland's values, nature, people, and approach to life with the world. Each time customers discover a new product and taste, another part of the Finnish lifestyle is revealed.
Dimensions & Packaging: 1L Pack size: W 72 mm x D 71 mm x H 188
250ml Pack size: W 60 mm X D 51 mm X H 144 mm
Print Technique: Flexo printing
Tags: Packaging design, oat-milk, oat-based dairy, oats, finnish oats, smoothies
Production Technology: When looking at materials for the packaging Ave-Natur decide to work with Tetra Pak. Tetra Pak packages have a lower environmental impact than equivalent glass and plastic packaging. It is also recyclable. Their packages are certified by FSC™, which guarantees responsible forest management. The average Tetra Pak® carton is made from 70% paperboard, a renewable material from responsibly managed forests. They also offer plant-based caps made from sugarcane, further increasing the amount of renewable materials.
Design Challenge: One of the key challenges of this design was creating packaging which clearly communicates the brand identity (Finnish oat-based dairy), connects to the target audience, and communicates all the product specificities (ingredients, nutritional value, etc). From a legal perspective the product specification requirements per country or region can also differ. This made it challenging to create a design which meets all of the requirements.
Research: To create the packaging Misteli creative agency conducted in-depth research into the Ave-Natur brand itself, as well as competitors and the target audience. This started with a strong strategy that established the core identity of Ave-Natur as a taste of Finland. Competitor and market research was conducted to establish the designs and trends within the plant-based milk industry. Lastly, Ave-Natur is initially focused on launching in the Asian market. Research was accordingly conducted to understand the lifestyle and purchasing habits of the target audiences. This ensured that the packaging and branding was created specifically for the target audience.
Inspiration: What inspired Ave-Natur was creating a brand that not only tastes good but also has a positive impact on humans and nature. A product which is healthy to consume and is environmentally conscious. The Ave-Natur products bring the healthy, natural taste of Finland to the rest of the world. Misteli creative agency was inspired by this mission to create a beautiful, powerful visual identity to match this forward-thinking brand. The Ave-Natur product catalogue includes oats for whipping, cooking, barista, chocolate flavoured oat-drink as well as smoothies in various flavours.
Project Duration: This project began in 2021 with the design of the Ave-Natur packaging. Currently, the products are being launched in stores and being adopted in cafes throughout Asia, particularly in Japan.
Operation Flow: What sets Ave-Natur apart is their approach based on our Finnish heritage. That includes their love of nature and desire for innovation. Their production runs on renewable sources, has a low carbon footprint, and involves a minimal amount of water usage. Their packaging is eco-friendly and the natural resources (oats) are produced using nature-friendly farming methods. They rely on decades of experience and the needs of their customers, to constantly improve existing products and create new ones.
Team Members: Designer: Michelle van Heerden
Creative Director: Veronique Misteli
Copywriter: Anne van der Poel
Image Credits: Misteli Creative Agency