Randle Metsi a Soda by Bo Yang is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2024

Randle Metsi a Soda

by Bo Yang

Client: Beijing Bofly Design Co.,ltd.

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Randle Metsi a Soda

Boqapi ba moralo wa sephutheloana bo emelela batho ba thabelang mmino ka dithedu tsa ditsebe. Sehlahiswa se tlisa maikutlo a feshene ya bacha, bophelo bo botle le thabo. Se kgotsofatsa maikutlo a ho reka a dihlopha tsa bacha. Metsi a soda a ka lekalekanya acidity le alkalinity ya mmele, ho fihlella maikemisetso a bophelo bo botle. Moralo wa paterone o kopanya mmele le dihloho tse bohloa tsa batho, ho bontsha tekatekano. Boqapi ba Sengele ba Soda, moo tlhaku A e tshehetsang ditlhaku tse tharo tse ding, e tshwana le ketso ya ho lekalekanyang, e kgahlisang mme e fetisetsa mohopolo wa tekatekano ya acid le base ka pono.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Randle Metsi a Soda ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Randle Metsi a Soda e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Randle Metsi a Soda e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design creativity represents people enjoying music with headphones. The product brings a sense of youthful fashion, health, and pleasure. It caters to the consumption psychology of young groups. Soda water can balance the body's acidity and alkalinity, achieving health goals. The pattern design overlays the circular bodies and heads of the characters, expressing balance. The English creative for SODA, with the letter
Dimensions & Packaging: 65mm*65mm*120mm
Tags: Soda water packaging design,Can packaging design
Production Technology: Conventional aluminum beverage can
Design Challenge: How to effectively use visuals to express product positioning and characteristics, indeed, I've brainstormed many drafts.
Inspiration: A good packaging should stimulate the imagination of consumers. I hope this packaging can evoke memories of a happy moment for the consumer, such as when I enjoy my favorite drink while listening to music, I feel happy. The creativity stems from this.
Project Duration: The project started in November 2023 in Beijing and finished in February 2024 in Beijing.
Operation Flow: Firstly, the vibrant colors of the packaging immediately catch people's attention. Secondly, creative and storytelling visuals evoke the wonderful experience of drinking this soda. Therefore, this packaging can engage potential buyers both visually and imaginatively.
Team Members: Bo Yang