Gota Sephutheloana sa Lihlahisoa tsa Tlhokomelo ea Letlalo by N Z Skin Care Co., Ltd is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2024
Gota Sephutheloana sa Lihlahisoa tsa Tlhokomelo ea Letlalo
Client: NZ Skin Care Co., Ltd
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #159395The Design
About Gota Sephutheloana sa Lihlahisoa tsa Tlhokomelo ea Letlalo
Gota ke moralo oa sephutheloana bakeng sa lihlahisoa tsa tlhokomelo ea letlalo. Moralo ona o nka khothatso litšomong tsa Maori tsa New Zealand. Mefuta e meraro ea tlhaho ea naha ena e etsa likarolo tsa mantlha tsa pono: fern ea mamaku e tala, alga e khubelu e khubelu, le conus e putsoa. Litšoantšo tsa mesaletsa ea limela le liphoofolo li bontšoa lebokoseng le ka ntle. Sebopeho sa bokantle bo etsisa lejoe la tlhaho, 'me libaka tse phahamisitsoeng le tse tebisitsoeng li eketsa botebo. Sekoahelo se entsoe ka PP le ABS 'me se na le paterone ea metsoako ea mantlha. Libotlolo tsa serum li sebelisa dropper e potolohang e otlolohang.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Gota Sephutheloana sa Lihlahisoa tsa Tlhokomelo ea Letlalo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Gota Sephutheloana sa Lihlahisoa tsa Tlhokomelo ea Letlalo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Gota Sephutheloana sa Lihlahisoa tsa Tlhokomelo ea Letlalo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- The ancient Maori tale of New Zealand inspires this packaging design. The packaging incorporates the original natural species of the MAMAKU FERN, red alga, and conus in New Zealand, aiming to convey the deep and inextricable connection between humans and the earth. The design utilizes fossil figures of plants and animals to imply the combination of natural plant and animal ingredients and modern technology, introducing consumers to natural and pure skincare products.
- Dimensions & Packaging
- 54mm*54mm*209mm
82mm*82mm*72mm - Tags
- Skincare product packaging, New Zealand Maori tales, Animal and plant fossils, Red, green and blue colour schemes, Eco friendly craftsmanship
- Production Technology
- The surface texture of the packaging mimics natural stone, providing an enhanced tactile experience. The embossing and debossing treated surface not only enriches the overall tactile and visual experience but also gives a third dimensional sense. The cap employed PP and ABS materials and an embossing process to imprint the key ingredients pattern of the product onto the surface. Additionally, the multilayer spraying process improves wear resistance and durability.
- Design Challenge
- The challenge was encountered in expressing the Maori lore and reverence for nature through the packaging. To address this, the packaging design pays tribute to the natural heritage of New Zealand by employing three of its original natural ingredients as the core visual elements and presenting them on the outer box as figures of fossilized plants and animals. The design aims to showcase the ancient and enduring life force of nature, echoing the anti ageing advantages of the skincare product.
- Research
- The Maori people of New Zealand are known for their deep respect and gratitude for nature. In traditional Maori medicine, several plant and animal ingredients have been identified for their skin repairing properties. Drawing inspiration, the design team has explored the earth and sea, carefully selecting ingredients with unique bioactivity and efficacy. These ingredients have been applied to skincare products through modern extraction and processing technologies for anti ageing effects.
- Inspiration
- The brand draws inspiration from the Maori tales of New Zealand. It aims to embody the vibrancy and mystery of the earth and ocean in products and impart the wisdom and power of Maori culture. The packaging comprises three thematic shades of green, red, and blue, with green representing the robust vitality of the MAMAKU FERN, red from the energy rich red alga, and blue symbolizing the conus in the mysterious ocean, highlighting the purity of the product and its efficacy in caring for skin.
- Project Duration
- In November 2020, the project was launched in New Zealand and was created and developed in collaboration with Sephora, a subsidiary of LV Group. The project was presented at the branded Shanghai show of Sephora from November 17 to 19, 2023, and launched in December 2023 at Sephora in China.
- Operation Flow
- The cap of the bottle is printed with the natural element pattern of the key ingredients of the product so that consumers can intuitively understand the composition of the product, which enhances the reliability and attractiveness of the product. The serum products employ rotating telescopic droppers to provide consumers with a convenient and safe use experience.
- Team Members
- Xiaokun Liu
Zhe Tu
Chen Wu
Min Lu
Lanzhu Zhong
Qianqian Luo
Yangjun Xiao
Jie Xu
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