7Up Destinations Venezuela Ts'ebetso ya Mantlha: Sepakete sa Seno by PepsiCo Design and Innovation

7Up Destinations Venezuela Ts'ebetso ya Mantlha: Sepakete sa Seno by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2024

7Up Destinations Venezuela Ts'ebetso ya Mantlha: Sepakete sa Seno

by PepsiCo Design and Innovation

Client: PepsiCo

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #159595

View at A' Design Award Press Release Award Badge

Colors

The Design

About 7Up Destinations Venezuela Ts'ebetso ya Mantlha: Sepakete sa Seno

Mongolo wa Buka: 7Up Destinations Venezuela ke letoto la dikeini tsa seno tsa tokollo e lekanyeditsweng tse entsweng bakeng sa 'maraka wa Latin America mme tsa rekiswa Venezuela. Dikeini tse nne di emela dibaka tse nne tse ntle le tse tsebahalang tsa naha eo: Adicora, Los Roques, El Yaque le Canaima. Moralo o mong le o mong o bontsha limela le diphoofolo tsa selehae tsa Venezuela. Pele ho khein ka nngwe ho boloka mmala wa mmalana o botala wa setso wa 7Up bakeng sa ho lemoha letshwao la khoebo habonolo. Ka morao ho khein ka nngwe ho sebediswa mmala o mosehla o putswa wa lewatle la bofuthu jwaka setshwao sa semmuso bakeng sa ditshwantsho tse rothehileng maetong. Sepheo ke ho aha kamano ya maikutlo le bareki.

The Recognition

About the Moputso oa Boronse oa A' Design Award

7Up Destinations Venezuela Ts'ebetso ya Mantlha: Sepakete sa Seno ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. 7Up Destinations Venezuela Ts'ebetso ya Mantlha: Sepakete sa Seno e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. 7Up Destinations Venezuela Ts'ebetso ya Mantlha: Sepakete sa Seno e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 7UP® is delivering vacation vibes with their ‘Destinations’ campaign for the LATAM market, available for purchase in Venezuela. Inspired by all the beauty of Venezuela, the Design Team created a series of limited-edition cans aimed to capture the essence of the country by representing four of its most picturesque and iconic destinations: Adicora, Los Roques, El Yaque and Canaima.
Inspiration: Each design in the Destinations series reflects the lushness of the country’s local flora and fauna, as well as the refreshing attitude and taste of 7UP. The graphic composition of each visual harmoniously mixes the design elements and inspires an emotional connection with consumers. The front of the can retains the classic 7UP green for easy brand recognition, while the backside of the can embraces a tropical aqua blue as the backdrop for the travel-inspired graphics.

Read the Press Release