Lays Dungeons And Dragons Sephuthelo sa Lijo by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2024
Lays Dungeons And Dragons Sephuthelo sa Lijo
by PepsiCo Design and Innovation
Client: PepsiCo
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #159630The Design
About Lays Dungeons And Dragons Sephuthelo sa Lijo
Lays Dungeons and Dragons ke moralo oa sephuthelo sa lijo o entsoeng bakeng sa mefuta e fapaneng ea li-chips tsa litapole. Sephuthelo sena se ile sa lokolloa e le karolo ea papatso e hokahaneng le filimi ea 2023 ea Dungeons and Dragons, Honor Among Thieves, 'me se ile sa tsamaea le sephutheloana sa batho ba nang le tšusumetso. Moralo ona o nka tšusumetso lefatšeng la litoro la filimi ena. Setšoantšo se ka sehloohong sa lets'olo lena ke The Potato, sebapali se hlahang filiming eo hape e leng tapole ea 'nete. Sehlooho sena se hokahanya pale le litapole tse lengoang lipolasing tse fetang 100 United States le Canada tse fanang ka li-chips tsena.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Lays Dungeons And Dragons Sephuthelo sa Lijo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Lays Dungeons And Dragons Sephuthelo sa Lijo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Lays Dungeons And Dragons Sephuthelo sa Lijo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- LAY’S® went to the movies with epic new packaging and an influencer kit tie-in for the 2023 blockbuster Dungeons & Dragons: Honor Among Thieves. With flavor as our guide, we rolled the dice and entered the legendary world of Dungeons and Dragons, joining the millions of adventurers ready for a taste of excitement.
- Inspiration
- The main character in our campaign was “The Potato,” a character in the movie and—yes—an actual potato. After all, every bag of Lay’s Potato Chips in the U.S. is made from our very own chip-perfecting potatoes grown on over 100 farms across the US and a handful in Canada.
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