Pepsi X Spotify Mosebetsi o Motona: Sepaketso sa Seno by PepsiCo Design and Innovation

Pepsi X Spotify Mosebetsi o Motona: Sepaketso sa Seno by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2024

Pepsi X Spotify Mosebetsi o Motona: Sepaketso sa Seno

by PepsiCo Design and Innovation

Client: PepsiCo

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

Verify Award Status for #159644

View at A' Design Award Press Release Award Badge

Colors

The Design

About Pepsi X Spotify Mosebetsi o Motona: Sepaketso sa Seno

Mongolo oa Buka: Pepsi x Spotify ke moralo oa can ea seno oa khatiso e fokolang o entsoeng bakeng sa bamameli ba Egepeta. Mosebetsi oa bonono ona o kopanya boitsebiso ba pono ba Pepsi le Spotify ka tekano. Bosoeu bo bosootho ba Pepsi bo tsoakiloe le bosoeu bo bosoeu bo bohlaha boo Spotify le sethala sa rap Egepeta ba se arolelanang. Semelo se ka morao se sebelisa mefuta ea li-glitch le likarolo tse ngata tsa pampiri e khaotsoeng tse nang le lipina tse ngotsoeng ka letsoho. Khoutu ea QR e khatisitsoeng holim'a can e lumella batho ho mamela pina ea Pepsi e entsoeng bakeng sa lets'olo la cashback. Sete ea li-influencer e ile ea hlahisoa hammoho le can.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Pepsi X Spotify Mosebetsi o Motona: Sepaketso sa Seno ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Pepsi X Spotify Mosebetsi o Motona: Sepaketso sa Seno e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Pepsi X Spotify Mosebetsi o Motona: Sepaketso sa Seno e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Pepsi has always been at the forefront of the music scene, supporting what’s new and what’s next, and Spotify has undoubtedly blazed its own unique trail in music streaming. In June 2023, Pepsi joined forces with Spotify to create a Pepsi x Spotify limited-edition exclusive can design and influencer kit for an Egyptian audience. To visually represent both brands, the design had to equally integrate the identities of Spotify and Pepsi as well as an interactive QR code.
Inspiration: In creating the Pepsi x Spotify artwork, our team embraced the expressive attitude of Gen Z as inspiration. We mixed shades of bold Pepsi blue with the bright green shared by Spotify and the signature color of the rap scene in Egypt. The background includes a variety of glitchy patterns that pay homage to rapper Wegz, and layers of cut paper with “Gaya Gaya” lyrics scribbled on top. On the can, we added a QR code that people could scan to listen to a Pepsi song created for a cashback campaign.

Read the Press Release