Pepsi Big Football Event LTO Sephutheloana sa Lino by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2024 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.
SileveraPhuthelo· 2024
Pepsi Big Football Event LTO Sephutheloana sa Lino
by PepsiCo Design and Innovation
Client: PepsiCo
Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #159649The Design
About Pepsi Big Football Event LTO Sephutheloana sa Lino
Pepsi Big Football Event LTO ke moralo oa sephutheloana sa lino oa nako e lekanyelitsoeng o entsoeng bakeng sa tlholisano e kholo ea bolo ea maoto e neng e tšoaretsoe Qatar ka 2022. Sephutheloana se bontša linepe tsa balateli ba 'nete ba bolo ea maoto ba lichaba tse fapaneng, se hapa thabo e matla e utloahalang nakong ea papali. Li-filter tsa pente li sebelisitsoe litšoantšong ho hopotsa mokhoa oa ho penta lifahleho har'a batšehetsi le ho fana ka ponahalo ea bonono. Litšoantšo tsa mantlha le lipopae tse lumellanang li atolosa puo e tšoanang ea litšoantšo. Sepheo ke ho hokahanya lebitso la khoebo le balateli ba lehae ba bolo ea maoto nakong ea ketsahalo ena.
The Recognition
About the Moputso oa Silevera oa A' Design Award
Pepsi Big Football Event LTO Sephutheloana sa Lino ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Pepsi Big Football Event LTO Sephutheloana sa Lino e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pepsi Big Football Event LTO Sephutheloana sa Lino ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Wherever there is football, there is Pepsi. The brand wanted to celebrate the “Big Football Event (BFE)” in 2022 i in Qatar - the first time ever hosted by an Arab country - with an unexpected Pepsi twist. The brand wasn’t an official sponsor, but still wanted to make its presence known for this landmark event, and so it required a creative strategy to design limited time offer (LTO) packaging, key visuals, and animations that would capture all the excitement of local football fans.
- Inspiration
- The Design Team opted to feature football fans themselves on pack, depicting the intense joy felt throughout a match and their insatiable thirst to see their team win. Beginning by shooting photographs of real talents with different nationalities, the Design Team then applied paint filters to nod to the practice of fans face-painting during a match, as well as to give the images an overall artistic look and feel.
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