Moralo oa Kweichow Moutai Sanhua Flying Apsaras Sephutheloana sa Baijiu ka Ying Song Brand Design Shenzhen Co., Ltd ke mohlodi oa khau e hlomphehang haholo ya 2024 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2024

Kweichow Moutai Sanhua Flying Apsaras Sephutheloana sa Baijiu

ka Ying Song Brand Design Shenzhen Co., Ltd

Moreki: Kweichow Moutai Co.,Ltd.

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

34,951

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #160697

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Kweichow Moutai Sanhua Flying Apsaras Sephutheloana sa Baijiu

Kweichow Moutai Sanhua Flying Apsaras ke moralo oa sephutheloana bakeng sa seno se tahang sa Sechaena sa baijiu. Moralo ona o sebelisa setšoantšo sa Flying Apsaras se tsoang litšoantšong tsa maboteng tsa Dunhuang, e leng ntho e fumanoang hape letšoaong la khoebo la lekhotla lena. Setšoantšo sena se pentiloe ka letsoho ka mokhoa oa bonono ba khale ba Sechaena ba litšoantšo tsa maboteng, 'me se behiloe holim'a bokamorao bo bosehla bo khanyang, e leng 'mala o tloaelehileng litšoantšong tsa maboteng tsa Dunhuang. Lebokose le buloa ka lehlakoreng le letona, 'me mekhabiso ea sebōpeho sa maru ea mekato e 'meli e pota-potile botlolo e ka hare. Botlolo e buloa ka sekoahelo sa tšepe se ka holimo. Lebokose le entsoe ka pampiri, 'me botlolo e entsoe ka letsopa le tšepe.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Kweichow Moutai Sanhua Flying Apsaras Sephutheloana sa Baijiu ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Kweichow Moutai Sanhua Flying Apsaras Sephutheloana sa Baijiu e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Kweichow Moutai Sanhua Flying Apsaras Sephutheloana sa Baijiu ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This is a Baijiu package from China. The brand customer is a famous Baijiu brand in China, whose registered trademark includes the ‘Flying Apsaras’ element in the Dunhuang murals. Therefore, this packaging also adopts ‘Flying Apsaras’ as the design subject to emphasize the representative characteristics of the brand. And bright yellow was chosen as the color, which is also the most representative color in Dunhuang murals. With a yellow background, the beautiful ‘Flying Apsaras’ is lifelike, make consumers to distinguish the brand's unique characteristics at a glance.
Boholo le Phuthelo: A box and a bottle / 140mm x 105mm x 280mm / Paper, ceramics, metals
Lithegi: Chinese Baijiu packaging, packaging design
Theknoloji ya Tlhahiso: We have referred to a large number of Dunhuang murals as the basis for design elements, striving to perfectly showcase the beauty of the ‘Flying Apsaras’ in Dunhuang murals in packaging design. We have done a lot of verification in terms of shape, color, and element details. Finally, we have presented the beauty of Dunhuang murals in this product packaging.
Phephetso ya Moralo: How to perfectly present the ’Flying Apsaras‘ element in Dunhuang murals on packaging, and how to visually present the ’Flying Apsaras‘ flying out of Dunhuang murals.It's the hardest to express.
Dipatlisiso: Type of Research: Baijiu packaging; Research Objectives : promote project sales; Methodology: design a new project; data collection: start from customers' purchase preferences; Tools Used: design software; effect: the project is successfully launched, and sales are very good.
Kgothaletso: The design takes inspiration from the ‘Flying Apsaras’ motif found in Dunhuang murals as its primary visual concept. Hand-painted in the style of ancient Chinese mural art, the design portrays the Beautiful and Nimble of Tang dynasty’s ‘Flying Apsaras’.

Inside the box, there are double-layered cloud-shaped decorations surrounding the bottle, and when the inner box is opened, it gives the impression of a ‘Flying Apsara’ flying out from the Dunhuang murals.
Nako ya Projeke: The project started in Shenzhen in October 2022, was completed in December 2023, and was launched for sale in China around December 31, 2023.
Tsamaiso ya Mosebetsi: The box is opened from the right side, and the bottle is opened from the top metal cap
Litho tsa Sehlopha: Creative Director:Shuo Yu, Yingsong Chen
Design: Li Zhang, Yunzhong Bai, longKun Zou,
Wenbing Cheng, Junjuan Wu, Pan Wang
Illustrator: Huandi Li
3D: Wei Hu
Litlotla tsa Setshwantsho: Image #1:Yingsong Chen ,
Image #2:Yingsong Chen ,
Image #3:Yingsong Chen ,
Image #4:Yingsong Chen,
Image #5:Yingsong Chen