Boronse Phuthelo · 2024
Extra Melty Upgrade Sephutheloana sa Minti
- Moputso oa Boronse oa A' Design Award 2024 in Phuthelo
- Estimated Number of Design Views: 14,104
- Verification code 469AD7882E · Verify this award
Colors
About Extra Melty Upgrade Sephutheloana sa Minti
Sehlopha sa moralo se ile sa tsamaya ka mohopolo wa lehlwa le qhibilihang, se emela thepa ya sehlahiswa sa ho fokotsa kgatello. Ho ile ha kgathollwa hore ho bolokwe dikarolo tsa lebitso tsa kgwebo tse tsebahalang tse kang logo ya EXTRA le swoosh, kahoo sehlopha sa moralo se ile sa ntshetsapele swoosh ka pono e ba tsela ya ski ho theha pono moo setshwantsho sa cartoon se ka ipshinarang, se bontsha sehlooho. Ho bonahala hore senyenyane se ile sa bapala karolo e fetang feela pontshiso ya tatso, empa e le seboto sa lehlwa se hlakileng, se phethileng pale. Morero ke hore nakong ya ho latswa minti, e tlisetse boiphihlelo bo tshwanang le ho sebota lehlweng ka molemong hammoho le menahong ya bareki.
About the Moputso oa Boronse oa A' Design Award
Extra Melty Upgrade Sephutheloana sa Minti ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Extra Melty Upgrade Sephutheloana sa Minti e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Extra Melty Upgrade Sephutheloana sa Minti e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Press Kit
- Unique Properties
- Our design concept revolved around the idea of 'melting snow', symbolizing the stress-relieving properties of the product.
It was requested to retain recognizable brand elements such as the Extra logo and the swoosh, hence we visually evolved the swoosh into a ski run, creating a scene for the cartoon character to have fun, echoing the theme of melting snow.
You will notice that the fruit plays not only a flavor cue, but also a vivid snowboard that completes the storytelling.
We would imagine that at the moment of tasting the mints, an alpine skiing-like experience will emerge in consumers' mouths and minds. - Tags
- IP integration, Visual assets enhancement, Brand identity, Consumer interaction
- Design Challenge
- We were challenged to interpret the existing brand assets from the abstract 'swoosh' to meaningful and easily echoable elements. We explored different possibilities, taking into account brand personality, consumer preferences and local trends, and worked with the branding team on the final touches.
- Inspiration
- The inspiration came from the insight that modern consumers face increasing stress in their daily lives, which builds up over time like a snowball. The brand aims to be the key to melt these stress, hence the concept of 'melting snow'. The design solution seeks to evoke pleasure and relaxation through playful characters and dynamic visuals, creating a positive consumer experience.
- Project Duration
- 6 months in Shanghai,China
- Image Credits
- ShinyBay Design
