Judinstrom Beer Ts'ebetso ea Mantlha: Sepakete sa Biri by Olha Takhtarova

Judinstrom Beer Ts'ebetso ea Mantlha: Sepakete sa Biri by Olha Takhtarova is a highly esteemed winner of the very prestigious 2024 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2024

Judinstrom Beer Ts'ebetso ea Mantlha: Sepakete sa Biri

by Olha Takhtarova

Client: SOTB and D

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Judinstrom Beer Ts'ebetso ea Mantlha: Sepakete sa Biri

Mongolo oa Buka: Judinstrom Beer ke moralo oa sepakete o entsoeng bakeng sa fekthering ea biri ea mosebetsi oa matsoho e Montreal, Canada. Sepakete se sebelisa kene ea aluminium e tloaelehileng ea 473 ml, e nang le lebulo le lekanngoang 5 ka 8 lithumo tse hatisitsoeng ka mokhoa oa flexography. Mefuta ea Scandinavia e hlahisoa ka mokhoa oa sejoale-joale ka litšoantšo tse batsi tsa 'mala o le mong hammoho le mongolo o nang le mela e otlolohileng le likhutlo. Mebala e sebelisitsoeng e kopanya bolulu bo botenya, mebala e futsanehileng ea "grey" le bosoeu. Moralo o bonolo o boloka lebitso la kh'ampani, mofuta oa biri le boemo ba alcohol e bonahatsoa ka bonolo, ha ntlha e le 'ngoe ea pono e arolelanoang e etsa hore mefuta e meng ea biri e ka kenyelletsoa moleng ona oa lihlahisoa.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Judinstrom Beer Ts'ebetso ea Mantlha: Sepakete sa Biri ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Judinstrom Beer Ts'ebetso ea Mantlha: Sepakete sa Biri e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Judinstrom Beer Ts'ebetso ea Mantlha: Sepakete sa Biri e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Judinstrom is a small craft brewery located in Montreal, QC Canada. Judinstrom Beer is brewed with respect to Belgian brewing traditions with notes of Ukrainian nature. Light barley, wheat, and caramel malts, along with modern hop varieties, create fruity and hoppy aromas in addition to a bright, balanced sweet, and dense body. Craft brewery Judinstrom produces beer of various styles with additions of spices, fruit purees, and other natural ingredients.
Dimensions & Packaging: Label size 5 x 8 inches.
Tags: Beer Packaging, Scandinavian design, Label, Craft brewery
Production Technology: Standard aluminum can 473 ml, Flexography.
Design Challenge: Working on creating a craft beer brand in a modern Scandinavian style requires careful planning and attention to detail to achieve the desired result. It is necessary to find the right balance between modern design and traditional Scandinavian motifs so that the packaging looks contemporary while still maintaining a connection to the region's cultural heritage. Defining a color palette that conveys characteristic traits of the Scandinavian style, such as coldness and restraint, can be challenging. It is important to coordinate graphic elements with text on the packaging in a way that ensures information is readable and does not detract from the overall visual impression.
Research: The design incorporates deep blue, shades of gray, and white for contrast and highlighting details. This palette creates an atmosphere of coldness and resilience, characteristic of Scandinavia. Illustrations in a flat graphic style are used on the packaging, creating a minimalist design. A font with straight lines and angles is chosen to complement the graphic elements of the packaging. Additionally, information about the brand, beer type, alcohol content, etc., is placed on the packaging in a way that is readable and does not disrupt the overall design.
Inspiration: The Judinstrom brand was created from scratch to enter the Canadian beer market and elevate the status of a local brewery from Montreal. It also sought to cultivate a specific beer consumption culture and introduce consumers to different styles of the beverage. The task included creating a logo, visual elements, and packaging design for craft beer using Scandinavian motifs but in a modern interpretation.
Project Duration: The project started in June 2023 in Montreal, QC Canada and Finished in September 2023
Operation Flow: Over time, 6 more beer styles will be added to the lineup. Therefore, a minimalist design with a unified core was created, which, through changes in details and placement of associative items, will emphasize and intuitively distinguish each beer flavor. The logo serves as the visual foundation for the entire beer lineup, ensuring unity and brand recognition. The design is simple and clean to avoid distracting consumers from the main idea and to create a cohesive look for the beer lineup.