West Lake Beer Sephutheloana sa Biri by China Resources Snow Breweries

West Lake Beer Sephutheloana sa Biri by China Resources Snow Breweries is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2025

West Lake Beer Sephutheloana sa Biri

by China Resources Snow Breweries

Client: China Resources Snow Breweries

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About West Lake Beer Sephutheloana sa Biri

West Lake Beer ke moralo oa sephutheloana sa biri e koetsoeng ka botlolo. Moralo ona o nka tšusumetso ho tsoa ponahalong e ntle ea West Lake e Hangzhou, o hlalosa Borokho bo Robehileng (Broken Bridge) le Matangoana a Mararo a Bonahatsang Khoeli (Three Ponds Mirroring the Moon) e le matšoao a pono a sa tobang. Mongolo o kopanya sengoloa sa seal script le mokhoa oa ho ngola ka letsoho oa Mehleng ea Borena ba Song. Lebokose le ka ntle le phethetsoe ka khatiso ea khauta le lera le sa benyeng bakeng sa boleng bo boreleli ha bo angoa. Botlolo e entsoe ka khalase e tala ea boleng bo phahameng, e fokotsang leseli la ultraviolet 'me e thusa ho boloka tatso ea biri. Litora tsa majoe tse bontšitsoeng botlolong li supa matla a tatso e 'ngoe le e 'ngoe.

The Recognition

About the Moputso oa Silevera oa A' Design Award

West Lake Beer Sephutheloana sa Biri ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. West Lake Beer Sephutheloana sa Biri e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. West Lake Beer Sephutheloana sa Biri ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging design of West Lake Beer incorporates cultural symbols and aesthetic features of West Lake, artistically interpreting elements such as Broken Bridge and Three Ponds Mirroring the Moon. It further blends typography and font design of Chinese aesthetics to create a packaging image that exudes classical flavour while maintaining a modern feeling. This design allows consumers not only to savour the beer but also to experience the charm of West Lake and its cultural significance.
Dimensions & Packaging: product dimensions, 64.5 mm x 64.5 mm x 250 mm
Tags: Beer packaging, West Lake iconic elements, Seal script font, Song Dynasty calligraphy typography, Eastern aesthetics
Production Technology: The exterior box is crafted with a gold stamping process, enhancing its visual appeal and offering consumers a unique tactile experience.
The bottle is constructed from high quality green glass, providing excellent optical protection that minimizes the potential for UV light to interact with beer compounds and cause odors or oxidation, preserving the freshness and flavor profile of the beer.
Design Challenge: The challenge is capturing the cultural essence of West Lake. The West Lake Beer font mimics the graceful arch of the Broken Bridge, and some strokes resemble the soaring eaves of the mid lake pavilion, integrating West Lake aesthetics and seal script.
The label is inspired by Song Dynasty calligraphy, from right to left, with a negative silhouette of Three Ponds Mirroring the Moon. Consumers can feel the profound Chinese aesthetics and the ethereal beauty of West Lake while enjoying the beer.
Research: Through extensive research and excavation of West Lake culture, the design team has effectively translated the natural beauty and humanistic landscape of West Lake into visual elements incorporated into the beer packaging design. This process not only elevates the cultural and artistic value of the product but also serves as a valuable reference for the modernization and evolution of traditional beer brands.
Inspiration: Inspired by the renowned natural and cultural landscape, West Lake in Hangzhou, the design elevates the cultural added value of the beer through the utilization of colors, patterns, and materials. The design team selected the West Lake sceneries, the Broken Bridge and Three Ponds Mirroring the Moon, and interpreted them into visual symbols abstractly and artistically. They were blended into every facet of the packaging, making it a medium for expressing the cultural connotation of West Lake.
Project Duration: The project was designed and developed in December 2022 in Beijing.
Operation Flow: The Three Ponds Mirroring the Moon stone towers are designed to represent the varying intensities of the beer flavors on the bottle. This visual arrangement enhances the sensory exploration of taste and promotes social interaction among consumers during the savoring. The outer box is made of matte film with great texture, which offers a delicate tactile experience with jade like warmness and smoothness, further reflecting the cultural richness and high quality of the West Lake Beer brand.
Team Members: Qiguang Li, Celine Zhou, Xiaowei He