Moralo oa Iced Hop Gin Phuthelo ka Michael Held ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Boronse oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

BoronsePhuthelo· 2025

Iced Hop Gin Phuthelo

ka Michael Held

Moreki: Michael Held

Mohlodi oa Moputso oa Boronse oa A' Design Award Mokhahleong oa Phuthelo

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Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #163667

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Iced Hop Gin Phuthelo

Tatso ya gin, e entsweng ka motswako wa hop le minthe ya peperamente, e bonahala sebopehing sa yona sa pono. Cone ya hop e hodimotseng hammoho le seuthutha se lebileng di tshwara moya o butswetseng, o botsana wa seno. Bomatla ba minthe bo bonahala phuthelweng ya kantle ka mebala ya boputswa le dipalesa tsa leqhwa tse bapilweng. Sehloho sena se batang, se hlwekileng se tswela pele botlolong ba khalase e hodimotseng, moo leibole ya tšepe e matlafatsang pono ya leqhwa. Mekgwa e bonolo ya leqhwa le ditlatsetso tsa mahlwa di hatisitswe hodima sefahleho, di tiisa sehloho sa boforeshe. Karolo ka nngwe e tshehetsa semelo se mphodisang sa gin.

Kamohelo

Mabapi le Moputso oa Boronse oa A' Design Award

Iced Hop Gin Phuthelo ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Iced Hop Gin Phuthelo e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Iced Hop Gin Phuthelo e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The frozen hop cone paired with a mystic owl visually reflects the gin's unique flavor profile, dominated by spicy hops and refreshing peppermint. The coolness of mint shapes the overall impression, mirrored in the outer packaging with cool blue tones and ice flowers. This frosty theme extends to the frosted glass bottle, with a metallic label enhancing the icy feel. The recurring owl emblem adds a sense of freshness and determination, highlighting the gin's direct, strong taste.
Boholo le Phuthelo: 72 mm x 72 mm x 193 mm
Lithegi: Gin, Infused, iced, owl, hop,
Theknoloji ya Tlhahiso: In cooperation with the founder, we created the Gin packaging totally from scratch including the material mix. Through these well-chosen and simple materials like the frosted glass and the reflective label the design visually prepares the customer for the upcoming fresh and crisp taste experience.
Phephetso ya Moralo: At first, I experimented with different bottle types i.e. brown beer bottles with crown caps or bow closure. Also, I went for a green color theme for the label with classical Blackletter typography. This has led to, a direction of traditional Franconian craft beer design. The idea of peppermint infusion was not directly visible.
Dipatlisiso: Not applicable
Kgothaletso: The packaging is inspired by handcrafted beer using design elements often seen in craft brewing, like the detailed image of a hop cone. This connects to the idea of quality and care in making the product, similar to how craft beers are made. The frosted glass bottle and metallic label add to this handmade feel, showing that the gin, like craft beer, is made with attention to detail and tradition.
Nako ya Projeke: The project began in November 2023 and was completed in March 2024. The selection of a suitable mix of materials was especially challenging, as the small production volume meant that an attractively priced paper had to be used for the label and outer packaging.

The gin is produced in a small town in Franconian Switzerland and is sold purely locally in the farm store of the small fruit farm.
Tsamaiso ya Mosebetsi: The fine feel of the velvety, smooth bottles with their fine structure is reminiscent of the feathers of an owl. The asymmetrical label design visually highlights the unconventional character.
Litho tsa Sehlopha: Michael Held
Litlotla tsa Setshwantsho: Images: Photographer tm studios visuelle medien GmbH, 2024.