Silevera Phuthelo · 2025
Graceful Ode Liphutheloana tsa Joala
by Chengdu Stone Design Co., Ltd
- Moputso oa Silevera oa A' Design Award 2025 in Phuthelo
- CLIENT: Jiangsu King’luck Brewery Joint-Stock Co. Ltd
- Estimated Number of Design Views: 24,939
- Verification code 2C81E3D0F9 · Verify this award
Colors
About Graceful Ode Liphutheloana tsa Joala
Graceful Ode ke letoto la liphutheloana tsa joala le susumelitsoeng ke lithoko le mongolo o motle oa Sechaena (calligraphy). Lihlooho tse tharo li rehelletsoe ka feng, ya le song, e leng mekhahlelo e meraro ea lithoko tsa Sechaena. Botlolo ka 'ngoe e nkile tlhaku ea eona ea Sechaena ka sebopeho sa dimensione tse tharo, e kopantsoeng le mekhabiso e otlolohileng e hopotsang mongolo o motle holim'a pampiri ea raese 'me e eketsa botebo ba ho ama. Sekoahelo se entsoe ka sebopeho sa maralla a phuthanang, se nang le meno holimo. Mebala e beha moea oa sehlooho ka seng: botala bo bofubelu bo fetohang butle-butle (gradient turquoise green), beige e futhumetseng le bosehla bo lefifi. Letoto lena le loketse mekete ea malapa, mekete ea khoebo le mekete e hlophisitsoeng ka molao.
About the Moputso oa Silevera oa A' Design Award
Graceful Ode Liphutheloana tsa Joala ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Graceful Ode Liphutheloana tsa Joala e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Graceful Ode Liphutheloana tsa Joala ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.
Press Kit
- Unique Properties
- The liquor packaging series, with its themes named after three typical classifications of Chinese poetry, namely feng, ya and song, innovatively integrates the three Chinese characters, ancient calligraphy and modern craftsmanship. It stands as a pioneer in its kind, seamlessly blending practicality and traditional culture, whereby users can deeply experience the charm of Chinese poetry and calligraphy when they are drinking the liquor.
- Dimensions & Packaging
- product dimensions, 104 mm x 110 mm x 310 mm, 310 mm x 120 mm x 310 mm
- Tags
- traditional culture, Chinese poetry, cultural spread, shape of rolling hills, Chinese poetry classifications
- Production Technology
- The bottle cap inspired by rolling hills boasts serrations on the top, which symbolize the beautiful rhythm of poetry and echo the passion of ancient literati for climbing high and composing poems, expressing respect for and thinking on traditional culture. The themed bottle body takes the corresponding Chinese character as the core. 3D characters paired with horizontal textures, reminiscent of Chinese calligraphy on rice paper, offer a unique tactile experience and a sense of visual depth.
- Design Challenge
- The challenge was to capture Chinese traditional cultural essence while catering to modern aesthetic preferences. The design team has integrates three typical classifications of Chinese poetry into its design, and introduced ancient calligraphy to the three Chinese characters, while also adopting horizontal textures. Such fusion of traditional elements and modern craftsmanship makes the packaging series a piece of art that embodies traditional culture and showcases distinctive visual appeal.
- Research
- Through in-depth study of six principles in the Shijing and Chinese calligraphy, the packaging series innovatively integrates three typical classifications of Chinese poetry and ancient calligraphy with modern aesthetic trends and craftsmanship, striking a balance between cultural significance and artistic allure. It not only expresses respect for Chinese traditional poetry and calligraphy, but also brings something new to modern drinking culture.
- Inspiration
- The packaging series, inspired by ancient literati gatherings centred around liquor drinking and poem composing, subtly integrates three typical classifications of Chinese poetry into its design, which introduces ancient calligraphy to the three Chinese characters, creating a unique visual symbol that marries powerful Chinese calligraphy and elegant Chinese painting. In this way, it is not merely a container of fine liquor, but a piece of art with the unique charm of Chinese traditional culture.
- Project Duration
- The product was designed in January, 2024 in Chengdu, and launched in August, 2024 in China.
- Operation Flow
- The packaging series uses various colors to highlight a unique tone of different themed packaging, adaptable to diverse scenarios. The feng utilizes the gradient turquoise green that exudes freedom and inclusiveness, suitable for friend gatherings or family reunions. The ya designed with the warm and calm beige is an ideal choice for business banquets or gifts. The dark yellow song creates a noble, solemn atmosphere, which is applicable to major events such as festivals and weddings.
