Stickman Mosebetsi oa Mantlha: Boitsebiso ba Kgwebo by Yitian Zeng

Stickman Mosebetsi oa Mantlha: Boitsebiso ba Kgwebo by Yitian Zeng is a highly esteemed winner of the very prestigious 2025 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2025

Stickman Mosebetsi oa Mantlha: Boitsebiso ba Kgwebo

by Yitian Zeng

Client: Stickman

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Stickman Mosebetsi oa Mantlha: Boitsebiso ba Kgwebo

Mongolo oa Buka: Stickman ke boitsebiso ba kgwebo bo entsoeng bakeng sa lebenkele la tee ea bubble kae Kansas City. Boitsebiso bona bo thehiloe holim'a sebopeho sa mascot se mosa se emelang lintho tse peli tse ka sehloohong tseo lebenkele le li fanang, e leng tee ea bubble le lijo tse hlophisitsoeng ka lithupa. Mosebetsi oa boqapi o entsoe ka setshoantsho sa dijithale le ho taka ka vector, e le hore moralo o tle o kgone ho eketsoa boholo ntle le ho lahleheloa ke bohlaku. Stickman o hlaha holim'a difoleng, sesupo se benyang, li-apron, likhurthine, li-kopo, li-strae le mekotla ea ho isa lithoto, ka tshepe, lesela le polypropylene. Sepheo ke ho fana ka ponahalo e mofuthu le e amohelang batho ba lilemo tsohle ba etelang lebenkeleng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Stickman Mosebetsi oa Mantlha: Boitsebiso ba Kgwebo ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Stickman Mosebetsi oa Mantlha: Boitsebiso ba Kgwebo e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Stickman Mosebetsi oa Mantlha: Boitsebiso ba Kgwebo e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Stickman, a bubble tea shop in Kansas City, opened in May 2024 with the slogan "bubble tea and stick bite." It quickly gained popularity for its cute brand design, high-quality tea, and snacks. The shop’s warm, inclusive service caters to all age groups, earning a 4.8/5 on Google reviews. Stickman’s visually engaging branding and customer-centric experience have attracted attention from local food media and influencers, establishing it as a key player in Kansas City's food scene.
Dimensions & Packaging: The Stickman brand design is applied on various in-store and promotional assets, including a 12 ft x 4 ft banner, 12 ft x 6 ft LED business sign, and printed materials such as aprons, curtains, cups, straws, and delivery bags. Materials used include metal, fabric, and polypropylene. The design is scalable, ensuring consistency and clarity across both physical products and digital platforms.
Tags: branding, shop, packaging design, illustration
Production Technology: The Stickman brand was created using digital illustration and vector design in Adobe Illustrator, ensuring scalability for various applications. The design process involved research into local food trends and customer preferences to align the visuals with the target audience. Emphasis was placed on a playful yet clean aesthetic, ensuring versatility across digital platforms, print media, and physical signage.
Design Challenge: The challenge was designing a brand that reflected Kansas City diverse cultural and economic landscape. While the city is known for its agricultural roots, it also has a growing multicultural food scene. Balancing this with the shop identity was key. Researching customer preferences across age groups ensured the brand resonated with the community diversity.
Research: The research focused on local food trends, especially snack shops and tea places. Objectives included understanding customer preferences through interviews with various age groups and a 1 on 1 interview with the store owner to align the design with their expectations. Data collected informed the brand and customer service. The shop achieved a 4.8 out of 5 Google rating and highly recommended on Yelp, demonstrating the brands success in creating a memorable and diverse customer experience.
Inspiration: The inspiration for Stickman came from the desire to create a fun, approachable brand for all ages. The playful character and combination of bubble tea and skewer snacks represent the shop’s unique offerings. The design reflects Stickman’s mission of providing a warm, inclusive experience, symbolized by the mascot’s friendly expression. Local food trends and customer preferences were key to shaping the visual identity, ensuring it resonates with Kansas City’s diverse audience.
Project Duration: The project was done within 8 months and was launched officially in May 2024.
Operation Flow: The Stickman brand creates a seamless interaction between the customer and the shop identity. The friendly mascot and visuals immediately catch attention, making the experience fun and memorable. The consistent design across banners, signs, packaging, and uniforms enhances brand recognition. Customers easily associate the playful visuals with the shops high-quality service, creating a welcoming atmosphere that improves overall customer satisfaction.
Image Credits: Image: Yitian Zeng, 2024.