Colorful Zhangzhou Sephutheloana sa Sehlahisoa sa Lebitso la Khoebo ka Yangchao Wu

Moralo oa Colorful Zhangzhou Sephutheloana sa Sehlahisoa sa Lebitso la Khoebo ka Yangchao Wu ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Silevera oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

SileveraPhuthelo· 2025

Colorful Zhangzhou Sephutheloana sa Sehlahisoa sa Lebitso la Khoebo

ka Yangchao Wu

Moreki: Yangchao Wu

Mohlodi oa Moputso oa Silevera oa A' Design Award Mokhahleong oa Phuthelo

23,653

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #164285

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Colorful Zhangzhou Sephutheloana sa Sehlahisoa sa Lebitso la Khoebo

Colorful Zhangzhou ke sistimi ea sephutheloana le boitsebiso e entsoeng bakeng sa lebitso la khoebo la toropo. Moralo ona o akaretsa sistimi ea boitsebiso bo bonoang, sephutheloana sa limpho, sebaka sa boiphihlelo sa 'nete le sethala sa litšebeletso tsa bophelo tsa inthanete. 'Mala o mofubelu le palesa ea daffodil li sebelisoa e le lihlooho tse ka sehloohong, ho nkuoa ho tsoa historing ea lehae, meetlong le mekhoeng ea meaho. Lihlooho tse arohaneng li etselitsoe lihlahisoa tse kang li-mooncake, tee le lintho tsa sehopotso. Lebokose ka leng le lekana 260 mm ka bophara, 260 mm ka botebo le 140 mm ka bophahamo. Meaho e mecha ea sephutheloana e ntlafatsa tšireletso nakong ea lipalangoang, 'me ho sebelisoa lisebelisoa tse bolokehileng tikolohong.

Kamohelo

Mabapi le Moputso oa Silevera oa A' Design Award

Colorful Zhangzhou Sephutheloana sa Sehlahisoa sa Lebitso la Khoebo ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Colorful Zhangzhou Sephutheloana sa Sehlahisoa sa Lebitso la Khoebo e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Colorful Zhangzhou Sephutheloana sa Sehlahisoa sa Lebitso la Khoebo ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: The Zhangzhou Municipal People's Government takes the lead in and oversees Colorful Zhangzhou, a state-owned city brand that is run by Zhangzhou Culture and Tourism and Health Group, a significant state-owned organization in Zhangzhou. It is one of just two complete categories of city name trademarks that the State Trademark Administration of China has approved.
Boholo le Phuthelo: Width 260 mm x Depth 260 mm x Height 140 mm
Lithegi: Brand identity, Cultural integration, Visual identity system (VIS), Gift packaging, Sustainable packaging, Minimalism, Deconstructive design, Creative themes, Cultural heritage, User experience
Theknoloji ya Tlhahiso: The design team develops a series of corresponding themes for different usage scenarios, so that each design is not detached from the brand's own tone and full of unique theatrical tension. The design of this case utilizes innovative packaging structures to provide safer transportation protection while increasing the use of sustainable materials, which will be an important development trend that emphasizes both environmental awareness and commercial needs.
Phephetso ya Moralo: This type of regional specialty with a relatively large range needs to be quickly captured by consumers by entering the market, which endows it with representative and distinct IPs. It can quickly close the distance with consumers, and on the other hand, it can convey the unique culture of the region through the shaping of IPs. The design of this case conforms to the local cultural characteristics, conforms to contemporary aesthetics, allowing more people to understand the local cuisine culture.
Dipatlisiso: A simple design and pattern can convey the core essence of the brand and product, which will bring a better user experience and stronger brand influence. The deconstructive design concept is subverting traditional aesthetic norms and leading the innovation and transformation of packaging design. It breaks through inherent forms and inertia through innovative and unprecedented design techniques, exploring more creative design expressions, and bringing new possibilities to the brand and industry.
Kgothaletso: The planning and design of the project is divided into four sections: brand VIS, present, offline experience space, and online life service platform. Beginning with the distinctive temperament of the city, incorporates Zhangzhou history and culture, local customs, architectural style, and other pattern resources. In order to infuse the city with cultural originality, red and the daffodil are chosen as the primary brand theme. Our goal remains to help Zhangzhou achieve rural revitalization.
Nako ya Projeke: The project started in March 1, 2023 in China and finished in July 7, 2023 in China.
Tsamaiso ya Mosebetsi: Collect information on Zhangzhou's history and culture, geographical features, traditional crafts, and local resources. Develop thematic design plans for different products such as mooncakes, tea, and souvenirs. Create packaging designs that blend local culture with modern aesthetics. Enhance emotional connections between the brand and consumers through storytelling and cultural activities, and promote the dissemination and recognition of local culinary culture.
Litho tsa Sehlopha: Chief Designer: Yangchao Wu
Litlotla tsa Setshwantsho: Main image is Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #1: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #2: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #3: Photographer Answer Culture, Colorful Zhangzhou, 2023.
Optional Image #4: Photographer Answer Culture, Colorful Zhangzhou, 2023.