Source of Subtle Waves Mosebetsi wa Mantlha: Sepakete sa Jwala ba Nootsi by Jie Zhang

Source of Subtle Waves Mosebetsi wa Mantlha: Sepakete sa Jwala ba Nootsi by Jie Zhang is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2025

Source of Subtle Waves Mosebetsi wa Mantlha: Sepakete sa Jwala ba Nootsi

by Jie Zhang

Client: Jie Zhang

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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The Design

About Source of Subtle Waves Mosebetsi wa Mantlha: Sepakete sa Jwala ba Nootsi

Mongolo wa Buka: Source of Subtle Waves ke moralo wa sepakete bakeng sa jwala ba Baijiu ba Sechaena. Botlolo e etsitsweng ka sebopeho sa marotholi a metsi e tshwantshetsa phetoho ya poone le metsi ho ba Baijiu nakong e telele, e bile e supa tsela e telele ya ho beswa ha jwala boo. Botlolo e entswe ka letsopa le besitsweng Jingdezhen, e kopantswe le tshepe e kwahetsweng ka kgauta, ho baka phapano lipakeng tsa matla le bonolo. Diteko tse ntshitsweng ka mokgwa wa mocheso o phahameng di fa bokaholimo sebopeho se nang le boemo ba boraro (three-dimensional texture). Sekhurumetso se bululetswe ke ditlwaelo tsa dihlooho tsa marena a bo-rangwane ba khale ba dithuto (ancient scholars). Karolo e bohareng e sephara, ha dipheletso di le monyane, e etsa hore botlolo e be bonolo ho tshwarwa le ho tshelwa.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Source of Subtle Waves Mosebetsi wa Mantlha: Sepakete sa Jwala ba Nootsi ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Source of Subtle Waves Mosebetsi wa Mantlha: Sepakete sa Jwala ba Nootsi e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Source of Subtle Waves Mosebetsi wa Mantlha: Sepakete sa Jwala ba Nootsi e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Through creative design and craftsmanship, this Chinese Baijiu packaging breaks the rustic style of traditional Jiang flavour Baijiu, perfectly blending strength and gentleness. The waterdrop shaped bottle represents the arduous brewing process, employing traditional craftsmanship to achieve an interplay between metal and ceramic. This showcases the aesthetics of harmony between strength and gentleness in traditional Chinese culture, converting this Baijiu from a drink into an art collection.
Dimensions & Packaging: product dimensions, 110 mm x 110 mm x 250 mm
Tags: Traditional elements, Eastern aesthetics, Culture of poetry and drink, Chinese Baijiu packaging, Harmony between strength and gentleness
Production Technology: This Baijiu packaging combines ceramic and gold plated metal, using ceramic firing techniques from Jingdezhen and high temperature relief decals to create a textured, three dimensional surface with a delicate feel, adding unique artistic value. Ceramics, the primary material, feature low energy and material consumption during firing, do not release harmful substances, and meet green production standards, achieving both practicality and environmental friendliness.
Design Challenge: The design challenge was to harmonize the contrasting elements of strength and gentleness, conveying both the power of the brewing process and the smoothness of the liquor. The bottle, abandoning the traditional rustic form, adopts a waterdrop shape with textures that symbolize time, evoking the softness of the liquor and the resilience of the brewing process. The interplay of ceramic and metal materials seamlessly blends strength and gentleness, embodying modern design elegance.
Research: The team integrates traditional elements with modern aesthetics. The bottle, featuring a waterdrop shape with intricate textures, symbolizes the brewing process and the passage of time. Inspired by ancient scholar headdresses, the cap honours the rich heritage of poetry and drink culture. This design pays tribute to Chinese tradition while exploring innovative forms, offering a unique product that combines cultural depth with a high quality experience.
Inspiration: This Baijiu packaging, inspired by the harmony between strength and gentleness, features a waterdrop shaped bottle, symbolizing the transformation of grain and water into Baijiu over time and highlighting the craftsmanship of the brewer. The contrast between metal and ceramic showcases the balance of strength and gentleness in Eastern aesthetics. Inspired by ancient scholar headdresses, the cap integrates the elegance of poetry and drink culture, offering a culturally meaningful experience.
Project Duration: This product was designed and developed in Chengdu in October 2022 and launched in Chinese market in December 2024.
Operation Flow: The ceramic ensures optimal breathability, maintaining ideal humidity for the liquor and preserving its quality. Its high chemical resistance prevents acid and alkali corrosion, ensuring purity and extended shelf life.
The ergonomic design of the bottle features a wider midsection and narrower ends, with a symmetrical 5 to 5 ratio between the body and neck, facilitating easy handling and pouring. Inspired by ancient scholar headdresses, the cap adds a dignified touch to the opening experience.
Team Members: Zhang Jie