Hong Lou Meng Dream Ten Sepakete sa Joala ka Chuan Zhang

Moralo oa Hong Lou Meng Dream Ten Sepakete sa Joala ka Chuan Zhang ke mohlodi oa khau e hlomphehang haholo ya 2025 Moputso oa Tšepe oa A' Design Award Mokhahleong oa Tlhodisano oa Moralo wa Phuthelo.

TšepePhuthelo· 2025

Hong Lou Meng Dream Ten Sepakete sa Joala

ka Chuan Zhang

Moreki: Chuan Zhang

Mohlodi oa Moputso oa Tšepe oa A' Design Award Mokhahleong oa Phuthelo

10,546

Mohlodi oa Khau ea Netefaditsweng

Netefatsa Boemo ba Khau bakeng sa #164550

Sheba ho A' Design Award Tokollo ya Boraditaba Baeche ya Moputso

Mebala

Moralo

Mabapi le Hong Lou Meng Dream Ten Sepakete sa Joala

Hong Lou Meng Dream Ten ke moralo wa sepakete sa boleng bo phahameng bakeng sa baijiu, e leng nno ya setso sa Chaena. Setshwantsho sa lebotlolo se latela mohlala wa marulelo a Grand View Garden, sebaka se tswang bukeng ya setso ea Dream of the Red Chamber. Mekgabo ya makhasi a plantain e hlophisitswe ho pota lebotlolo ka maemo a fapaneng, e hopolisang diaparo tse phutholohileng. Lebotlolo le entswe ka lehlwahlwa la boreki bo hlwahlwa la ceramic mme le phethelwa ka mosebetsi wa cloisonne enamel, e leng bokgabo ba setso ba Chaena. Mebala e fapaneng e etsa hore sebopeho se bonahale hantle. Sebopeho sena se thusa ho tshwara le ho bula lebotlolo habonolo, mme leseto le hlakileng le hlahisa dintlha tsa sehlahiswa.

Kamohelo

Mabapi le Moputso oa Tšepe oa A' Design Award

Hong Lou Meng Dream Ten Sepakete sa Joala ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Hong Lou Meng Dream Ten Sepakete sa Joala e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Hong Lou Meng Dream Ten Sepakete sa Joala e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Ka Mora Moralo

Sete ya Boraditaba

Litlhaku, ditho tsa sehlopha le lintlha tsa botekgeniki tse fanoeng ke moetsi wa moralo.

Boleng bo Ikhethang: This luxury baijiu packaging draws inspiration from the timeless Chinese masterpiece, Dream of the Red Chamber, which vividly portrays China's cultural heritage, history, and societal landscape. By incorporating iconic elements such as the Grand View Garden and plantain leaf motifs into the design, it evokes fond memories of this literary classic while endowing the bottle with distinctive cultural significance.
Boholo le Phuthelo: 150*300*115mm
Lithegi: Luxury Baijiu Packaging, Inspired by Dream of the Red Chamber, Bottle Shape Inspired by Grand View Garden Roof, Traditional Plantain Leaf Patterns, Cloisonne Enamel Craftsmanship, Contrast Color Design
Theknoloji ya Tlhahiso: In terms of colour, traditional high end contrast combinations make the bottle visually more striking. Combining premium ceramic material with cloisonne enamel craftsmanship results in an exceptionally refined package. The ceramic is fine textured and vividly coloured, whereas the cloisonne technique exemplifies the exquisite skills of traditional Chinese handicrafts, lending a sense of nobility and luxury to the bottle.
Phephetso ya Moralo: The challenge was merging cultural elements from Dream of the Red Chamber with contemporary design techniques to create uniquely appealing packaging. Through meticulously exploring the cultural implications and artistic styles of the novel, classic elements like Grand View Garden architecture and plantain leaf patterns were reinterpreted using modern design methods, achieving a harmonious blend of old and new, expressing the unique character and noble quality of the brand.
Dipatlisiso: This project responds to the demand in the high end baijiu market, where consumers value not only quality and taste but also the cultural connotation, aesthetic value, and uniqueness of packaging. This design addresses these needs by deeply integrating cultural elements from Dream of the Red Chamber, thereby meeting high end positioning and cultural conveyance demands.
Kgothaletso: The design embodies classical aesthetics from Dream of the Red Chamber. The bottle silhouette mirrors the roofline of the Grand View Garden, featuring rhythmic lines that resemble an artwork. The plantain leaf patterns are artistically arranged on the bottle, resembling layered skirts, adding grace and vitality. Utilizing cloisonne enamel craftsmanship further showcases Eastern charm exquisitely.
Nako ya Projeke: Initiated in Chengdu in March 2024 and launched in China in September of the same year.
Tsamaiso ya Mosebetsi: User experience was at the heart of the design process, ensuring the bottle was ergonomically shaped for easy handling and opening. Clear labelling enhances product information accessibility, while smart packaging design facilitates ease of use and protection.
Litho tsa Sehlopha: Chuan Zhang