Vegetable Cooking Oil Mosebetsi oa Mantlha: Sepakete sa Oli ea ho Pheha by Jeff Wu

Vegetable Cooking Oil Mosebetsi oa Mantlha: Sepakete sa Oli ea ho Pheha by Jeff Wu is a highly esteemed winner of the very prestigious 2025 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2025

Vegetable Cooking Oil Mosebetsi oa Mantlha: Sepakete sa Oli ea ho Pheha

by Jeff Wu

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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View at A' Design Award Press Release Award Badge

Colors

The Design

About Vegetable Cooking Oil Mosebetsi oa Mantlha: Sepakete sa Oli ea ho Pheha

Mongolo oa Buka: Oli ea Meroho ea ho Pheha ke moralo oa sepakete sa oli ea meroho e jeoang. Sejana ke lebokose la pampiri le entsoeng ka lisebelisoa tse fokolang ka carbon le tse ka sebelisoang hape. Sesebelisoa sena se boloka oli e le e ncha 'me se thusa ho sireletsa boleng ba sehlahisoa. Lebokose le bobebe 'me ha le robehe habonolo, e leng se fokotsang boima nakong ea ho isoa libakeng tse ling. Sebopeho sa lisekoere se lumella ho behelloa ha bonolo nakong ea polokelo le tsamaiso. Makhasi a matala le sehlahisoa li theha letshwao la infinity ka pele ho sepakete. Sebaka sa lebitso la sehlahisoa se sebelisa moralo o hlakileng e le hore tlhaiso-leseling e be bonolo ho baleha.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Vegetable Cooking Oil Mosebetsi oa Mantlha: Sepakete sa Oli ea ho Pheha ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Vegetable Cooking Oil Mosebetsi oa Mantlha: Sepakete sa Oli ea ho Pheha e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Vegetable Cooking Oil Mosebetsi oa Mantlha: Sepakete sa Oli ea ho Pheha e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: 1. Packaging materials are low-carbon, environmentally friendly and recyclable.
2. New materials perform well in keeping food fresh, ensuring product quality to a greater extent.
3. Lightweight and unbreakable transportation characteristics: The material is light and reduces the transportation burden.
4. Packaging design for easy stacking: The square packaging shape makes it more convenient for storage and transportation.
5. Carton packaging is completely different from traditional oil bottles,
Dimensions & Packaging: Width 70mm x Depth 70mm x Height 230mm
Tags: Low carbon and environmentally friendly packaging, vegetable edible oil
Production Technology: Paper box
Design Challenge: The biggest challenge of this project is to choose suitable packaging materials and how to embody the concept of low-carbon and environmental protection from a design perspective.
Research: The project adopts the concept of low-carbon and environmental protection, so we started with the selection of packaging materials. Through experiments, we believe that this paper box form is very suitable for the project concept. The new paper box oil material has the following advantages:
Low carbon, environmentally friendly and recyclable; Superior preservation effect; Lightweight and non fragile transportation characteristics; Easy to stack packaging design; Through innovative design and materials, our vegetable edible oil packaging not only stands out visually, but also seeks novelty and change in functionality.
Inspiration: The packaging design is adopted, highlighting the concept of "lightness". The green leaves and products in the picture form an infinity symbol "♾", symbolizing the low-carbon and environmentally friendly concept of the product. The overall design is light and natural, the packaging itself is easy to carry and use, and the material can be recycled well. The product name area adopts a functional design language to make the information easy to identify.
Project Duration: The project started in July 2013, with a design cycle of one month. After completion, the finished product will be launched in September
Team Members: Creative Director: Jeff Wu . Juan ying Zheng
Graphic Design: qion Wu