Solid Order Sephutheloana sa Dijuele by Yawen Jiang - A Design Studio is a highly esteemed winner of the very prestigious 2025 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2025
Solid Order Sephutheloana sa Dijuele
by Yawen Jiang - A Design Studio
Client: Ads
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #165448The Design
About Solid Order Sephutheloana sa Dijuele
Solid Order ke letshwao la dijuele la boleng bo phahameng le tswang Tjhaena le nang le setaele se tshesaane se susumetsitsweng ke dibopuwa tsa jiometri le meralo ya meaho. Puo ya pono ya letshwao lena e shebane le dikwere le ditekanyo, tse ileng tsa hlola moralo wa sephutheloana o tshwanang le bonono ba theko. Sephutheloana sena se lekanya sebopuwa le mosebetsi, se etsa hore lebokose e be karolo ya bohlokwa ya boiphihlelo ba sehlahiswa, ka kgonagalo ya tshebediso e tswelang pele esita le ka mora hore dijuele di ntshwe.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Solid Order Sephutheloana sa Dijuele ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Solid Order Sephutheloana sa Dijuele e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Solid Order Sephutheloana sa Dijuele e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Solid Order is a young fine jewelry brand from China with a neutral aesthetic inspired by geometric shapes and architectural structures. The brand's visual language focuses on squares and circles, which inspired a packaging design resembling installation art. This box reimagines luxury jewelry packaging by blending form and function, making the packaging an integral part of the product experience. It is designed to be kept and repurposed even after the jewelry is removed, adding lasting value.
- Dimensions & Packaging
- Width 95mm x Depth 95mm x Height 95mm
- Tags
- jewelry, acrylic, magnetic, transparent, box
- Production Technology
- The outer packaging is made from a textured specialty paper with a literary charm, setting the tone for the experience. The main body is crafted from semi-transparent frosted acrylic with a smooth, uninterrupted surface. The velvet insert holder designed for rings can be easily swapped out for holders tailored to necklaces or earrings, making this box adaptable across the entire product line with just a simple component change.
- Design Challenge
- The interaction details of the packaging were the most challenging part of the design process. This included smoothly removing the acrylic box from the paper outer layer, designing the opening mechanism, and arranging the jewelry to ensure stability and an appealing display. Each detail was refined through close collaboration with clients and suppliers, with multiple adjustments and prototypes, to achieve the final result.
- Inspiration
- The design draws core inspiration from the brand's signature elements, which are the square and circle. The challenge was to blend these forms in a way that is both aesthetically pleasing and memorable. Influenced by minimalist aesthetics, the designer finds inspiration from photographer Hiroshi Sugimoto's work. The mastery of texture and space creates a sense of mysterious beauty that is truly captivating. This led to a design that captures the essence of contemporary art with a hint of mystery.
- Project Duration
- October 2023 to February 2024
- Operation Flow
- By opening the paper outer layer, you reveal the acrylic "art piece" inside. The dividing line clearly indicates where and how to open it. Strong magnets embedded in the top and bottom halves ensure a secure closure, while the satisfying magnetic pull adds a sense of ceremony and tactile pleasure each time the box is opened or closed, creating a playful interaction. Additionally, once the velvet ring holder is removed, the hollow semi-circular space transforms into a storage box, adding a functional afterlife to the packaging.
- Team Members
- Yawen Jiang
Cheng Zhang - Image Credits
- Image #1-5: Photographer Cheng Zhang, 2024.
Video Credits: Cheng Zhang, 2024.
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