Panpan Mosebetsi wa Mantlha: Lebokoso la Limpho by Wu Yao is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.
BoronsePhuthelo· 2025
Panpan Mosebetsi wa Mantlha: Lebokoso la Limpho
by Wu Yao
Client: Beijing Wuyao Cultural and Creative Co. Ltd.
Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
- Verify Award Status for #165767
The Design
About Panpan Mosebetsi wa Mantlha: Lebokoso la Limpho
Sengoloa sa Buka: Panpan ke lebokoso la limpho la khatiso e fokolang le entsoeng bakeng sa ho boloka lihlahisoa tsa khoebo le limpho tse khethiloeng. Sebopeho sa kantle se rutuoa ke mabokoso a khale a lijo a Sechaena, athe mokhabiso oa lona o latela mokhoa oa Chinoiserie o neng o tsebahala Europe lekholong la bo18 la lilemo. Meaho e tummeng ea Sechaena le Sefora e kopantsoe le sebopeho sa khoebo ka litšoantšo tse hatisitsoeng ka mocheso. Lebokoso le entsoe ka pampiri e thata (cardboard), le lipapetla tsa tšepe ka pele le ka morao. Mekhabiso ea koro ka mahlakoreng le ea mahlaku a bamboo ka hare e hatisitsoe ka pampiri e nang le kgauta. Sekhutlo se koaloang ka ho khutlisa se koalloa ke li-magnete.
The Recognition
About the Moputso oa Boronse oa A' Design Award
Panpan Mosebetsi wa Mantlha: Lebokoso la Limpho ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Panpan Mosebetsi wa Mantlha: Lebokoso la Limpho e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Panpan Mosebetsi wa Mantlha: Lebokoso la Limpho e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- This is a limited gift box made by the Panpan brand to celebrate the 60th anniversary of the establishment of diplomatic relations between China and France. It is used as a souvenir for the brand's new product launch held in Paris. Combining famous Chinese and French attractions with the brand's IP image, the gift box contains brand products and selected gifts.
- Dimensions & Packaging
- 105mm x 245mm x 335mm
- Tags
- Panpan, Packaging Design, Limited, Gift Box
- Production Technology
- The gift box is made of cardboard. The gold medal on the front and the limited edition identity plate on the back are made of metal. The illustrations on the gift box are made of hot stamping, and the patterns of wheat on the side and bamboo on the inside are made of gold paper embossing.
- Design Challenge
- As a gift box for China-French friendship, how to balance and choose Chinese and French elements is the first problem. The main consumers of the brand come from the sinking market, how to design a Premium Limited gift box that meets its brand positioning is the second problem. The Chinoiserie style is the answer, which combines Chinese and European elements, and the gorgeous decoration is more suitable for the brand than minimalism.
- Research
- This limited edition gift box celebrating the 60th anniversary of the establishment of diplomatic relations between China and France combines the essence of Eastern and Western aesthetics. Inspired by classical Chinese food boxes and the prevalent Chinese style in 18th century Europe, it is made of environmentally friendly cardboard material. The ribbon lines on the box decoration are inspired by the Panpan logo, symbolizing the bond of cultural exchange. The overall design is like a precious gift and a cultural bridge, interpreting the friendship between China and France through design language.
- Inspiration
- The design of the appearance is inspired by ancient Chinese food boxes, and the gift box style is inspired by the Chinoiserie style that was popular in Europe in the 18th century, incorporating famous Chinese and French attractions and elements. The curved opening line is inspired by the line elements of the Panpan logo, and its shape is also like a ribbon, connecting the Chinese and French elements in the illustration.
- Project Duration
- The project started in May 2024 in Beijing and finished in August 2024 in Beijing.
- Operation Flow
- The opening lines of the gift box are curved, dividing the illustration into two parts to show more details. The gift box opens with a flip lid and is fixed with magnets.
- Team Members
- Design Director: Wu Yao
Illustrator: Zhang Yuchen
Illustrator: Xie Baixing
Graphic Designer: Zheng Ziyang
Graphic Designer: Tan Zhen
Graphic Designer: Tang Wenhu
3D Designer: Liao Hao
Design Assistant: Fu zijie
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