Grandpa Gui Mosebetsi wa Sehlooho: Sepakisa sa Tee by Jinxin Liu

Grandpa Gui Mosebetsi wa Sehlooho: Sepakisa sa Tee by Jinxin Liu is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2025

Grandpa Gui Mosebetsi wa Sehlooho: Sepakisa sa Tee

by Jinxin Liu

Client: Grandpa Gui

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner

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Colors

The Design

About Grandpa Gui Mosebetsi wa Sehlooho: Sepakisa sa Tee

Mongolo wa Buka: Ntate-moholo Gui ke moralo wa sepakisa sa tee o entsoeng bakeng sa mofuta oa tee ea makhala. Sepakisa se entsoe ka pampiri e khethehileng e sa phatsimeng, e hatisitsoeng ka mebala ea Pantone 'me e phethiloe ka mokhoa oa ho hlahisa setšoantšo se phahameng holim'a sebaka (embossing). Litšoantšo tsa makhala le lipalesa tse kenyelelitsoeng ka har'a tee li bontšoa ka holimo ho sepakisa. Mmala o mosesaane o bontša setso se bobebe sa sehlahisoa sena. Sebopeho sena se ntlafalitse lebokose la khale la sefofane 'me sa kopanngoa le mokhoa oa Setso sa Machaena oa ho phutha. Mokhoa ona oa ho phutha o boloka litjeo tsa tlhahiso li le tlase 'me o fa sepakisa sena ponahalo e ikhethang.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Grandpa Gui Mosebetsi wa Sehlooho: Sepakisa sa Tee ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Grandpa Gui Mosebetsi wa Sehlooho: Sepakisa sa Tee e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Grandpa Gui Mosebetsi wa Sehlooho: Sepakisa sa Tee e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: This tea packaging focuses on promoting body lightness and beauty, aiming to give consumers a direct sense of lightness through its design. We illustrated the herbs and flowers contained in the tea on the packaging and used a traditional winding method, which not only highlights the product's uniqueness but also keeps packaging costs low. In terms of color, we chose a light palette to reflect the product's characteristics.
Dimensions & Packaging: Width 270 mm x Depth 100 mm x Height 95 mm
Tags: Packaging, Tea, Chinese Culture, Women, Herbs
Production Technology: The packaging utilizes matte special paper, with the pattern featuring Pantone colors and embossing techniques, which render the design exquisite and textured. Complemented by the airplane box structure and the winding form, the entire packaging exudes a sense of lightness and cultural sophistication.
Design Challenge: The biggest challenge in the project was to express Chinese tea culture through packaging and showcase the product's slimming and beautifying features. We consulted numerous ancient Chinese texts, found the winding packaging form, and addressed the issue by illustrating herbs and using light colors.
Research: This project enhances sales by improving product packaging to attract consumers. The goal is to showcase Eastern tea culture and convey a light, healthy feeling through design. Market research and customer interviews were used to create eco-friendly, light-colored packaging. The design improves the sensory experience, differentiates the product in the market, and strengthens the brand. It reduces costs, boosts appeal, and supports sustainability with recyclable materials and reduced printing.
Inspiration: This is a tea packaging that focuses on lightness and beautifying effects. The client wishes to present the visual essence of Eastern tea culture. To convey this, we used traditional Chinese winding techniques, illustrated flowers and herbs related to herbal tea, and incorporated light colors in the packaging.
Project Duration: The project started in December 2023 in Nanning and finished in August 2024 in Nanning.
Operation Flow: This packaging has been improved upon the traditional airplane box structure and enhanced with a winding form, making the entire package more innovative and unique.
Team Members: Designer: Jinxin Liu
Image Credits: Image #1: Photographer Simin Wang, Jinxin Liu
Image #2: Photographer Simin Wang, Jinxin Liu
Image #3: Photographer Simin Wang, Jinxin Liu
Image #4: Photographer Simin Wang, Jinxin Liu
Image #5: Photographer Simin Wang, Jinxin Liu