Cacao Odyssey Mosebetsi wa Mantlha: Lebokose la ho Pakisa by Shenzhen Setinya Packaging Co., Ltd.

Cacao Odyssey Mosebetsi wa Mantlha: Lebokose la ho Pakisa by Shenzhen Setinya Packaging Co., Ltd. is a highly esteemed winner of the very prestigious 2025 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2025

Cacao Odyssey Mosebetsi wa Mantlha: Lebokose la ho Pakisa

by Shenzhen Setinya Packaging Co., Ltd.

Client: Shenzhen Setinya Packaging Co., Ltd.

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Cacao Odyssey Mosebetsi wa Mantlha: Lebokose la ho Pakisa

Mongolo wa Buka: Cacao Odyssey ke letoto la mabokose a ho pakisa a tsheleng tsa chocolate e ntsho. Mabokose a mane a hlahisa merero e mene: Tswalo, Kgolo, Globalization le Tshwareleletso. Moro o mong le o mong o ntshitswe le tatso: e tloaelehileng, letsoai la lewatle, berry le mint. Dipopae tsa setso tse tswang mafapheng le mehleng e fapaneng, tse kang mangolo a boitshelo a Aztec le di-mosaic tsa Europe, di bontsha pale ya cacao. Lebokose le eme ka ho otlolla le na le boholo ba di-millimeter tse 100 ka 100 ka 148, mme le tshwara tsheleng di eme e le hore di be bonolo ho fumaneha le ho bonahala hantle. Ho sebediswa pampiri e ntlafalitsweng hape (recycled) hammoho le enke le dikoatinkwe tse se nang chefo.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Cacao Odyssey Mosebetsi wa Mantlha: Lebokose la ho Pakisa ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Cacao Odyssey Mosebetsi wa Mantlha: Lebokose la ho Pakisa e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Cacao Odyssey Mosebetsi wa Mantlha: Lebokose la ho Pakisa e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The packaging for this chocolate series focuses on the concept of Cacao Odyssey, reflecting the richness and evolution of the cacao culture through four themes: Origin (Classic Dark Chocolate), Spread (Sea Salt Dark Chocolate), Globalization (Berry Dark Chocolate), and Sustainability (Mint Dark Chocolate). By employing a narrative approach and integrating cultural elements from various regions and eras, it visually presents the journey of cacao, offering consumers a unique cultural experience.
Dimensions & Packaging: product dimensions, 100 mm x 100 mm x 148mm
Tags: Chocolate packaging, Cacao culture, Four themed boxes, Narrative design, Recycled paper
Production Technology: Made from eco-friendly recycled paper, including recycled ultra white paper (176g for the outer packaging and 352g for the inner packaging) and 1200g recycled paperboard, this design exemplifies a circular approach to resource use, helping minimize environmental impact. Even the inks and coatings used are non toxic and harmless, ensuring both safety and environmental friendliness throughout the entire lifecycle.
Design Challenge: A key challenge was integrating rich cultural connotations to the packaging without compromising its aesthetic appeal and practicality, aiming to create a deeper connection and interaction between the product and consumers. With four distinct themes, the packaging enhances its cultural depth by visually communicating cacao culture. Moreover, the vertical box design, both compact and exquisite, not only enhances how the product is displayed but also boosts user interaction.
Research: The packaging design centers on cacao beans as its core motifs, and seamlessly integrates distinctive cultural elements from different eras and regions. For instance, the Origin theme features Aztec hieroglyphs and botanical motifs like cacao trees, while the Spread theme reflects the classic elegance of European mosaics. These designs create a compelling visual narrative, guiding consumers through a journey through time to explore the rich evolution of cacao culture.
Inspiration: Each theme reflects its unique cultural background and flavor profile. The Origin theme connects the primal flavor of Classic Dark Chocolate to the ancient mystique of South American Aztec civilization. The Spread theme harmonizes refined European artistry with the rich, complex flavor of Sea Salt Dark Chocolate. The Globalization theme uses bold color contrasts to reflect the fruity vibrancy of Berry Dark Chocolate. The Sustainability theme features green to complement the cool mint flavor.
Project Duration: This design and development of this project started at Shenzhen Setinya Packaging Co., Ltd. in June 2024. It was introduced to the Chinese market in November 2024.
Operation Flow: The packaging features a vertical box design, with chocolate bars standing upright inside. This form not only enhances accessibility but also creates an elegant, effective display. Each box is crafted to be compact and exquisite, making it perfect as both decoration and a thoughtful gift. This design adds value to the product and enhances the consumer experience, encouraging interaction and engagement.
Team Members: Ting Lv, Jisong Liu, Changjiang Zeng