Coffee Wave Mokotla wa Kofi by ABC Design Communication

Coffee Wave Mokotla wa Kofi by ABC Design Communication is a highly esteemed winner of the very prestigious 2025 Moputso oa Boronse oa A' Design Award in Moralo wa Phuthelo Competition Category.

BoronsePhuthelo· 2025

Coffee Wave Mokotla wa Kofi

by ABC Design Communication

Client: Kyma Coffee Grinder’s

Moputso oa Boronse oa A' Design Award Winner in Phuthelo Category

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Verified Award Winner
Verify Award Status for #168188

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Colors

The Design

About Coffee Wave Mokotla wa Kofi

Sephutheloana sa kofi e hlahlotsweng sa Coffee Wave se hlahisa moralo o hahellang mahlo, haholo-holo har'a babadi ba bacha. E susumetswa ke botle bo surreal, e kopanya dikarolo tsa bontsho le bosweu ka mekgwa e matla ya ho arola mebala ho theha tlhophiso ya pono e ikgethang. Kopanyo ya phapano le dintlha tse matlafatsang e fa sephutheloana maikutlo a matla, e se etsa hore e kgahle ka pono. Mokgwa ona wa moralo o ikemiselitse ho theha kamano le bareki, ba memela ho hlahloba lebitso le boitsebiso ba lona.

The Recognition

About the Moputso oa Boronse oa A' Design Award

Coffee Wave Mokotla wa Kofi ke mohapi oa Moputso oa Boronse oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e ikhethang e tsejoang ka boqapi, bohlale ba ho qapa le bohlale. Bahapi ba Boronse ke lintho tse nang le bokhoni ka ho felletseng le boqapi bo hlollang tse tiisang boiphihlelo bo bongata, mohopolo le bokhoni ba ho iphumana ba baqapi ba tsona. Coffee Wave Mokotla wa Kofi e lebelletsoe ho ba ntho e hlomphuoang haholo, e ratoang le e ratehang, e nang le boprofeshenale bo bonahalang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Boronse oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa bonong, mahlaleng, moralong le theknolojing mme o hlahella ka ho tsepamisa maikutlo lintlheng tse nyenyane. Coffee Wave Mokotla wa Kofi e kutloisisa litlhoko hantle, e ama litakatso, e hapa maikutlo mme e tsosa takatso ea ho tseba.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: The Coffee Wave filter coffee packaging design sets itself apart from other coffee brands. It evokes curiosity and intrigue, capturing the attention of younger audiences with its surrealistic and steampunk-inspired aesthetics. The design masterfully merges black and white elements with bold colour blocking techniques, creating a visually dynamic and engaging experience. This innovative design invites consumers to explore and connect with the brand making Coffee Wave a memorable choice.
Dimensions & Packaging: Width 98mm x Depth 60mm x Height 180mm
Tags: coffee wave, filter coffee, coffee bag, coffee bag design, futuristic retro design
Production Technology: The material used was a metallic bag. We used white layers to reduce the levels of the metallic effect topically and also we used glossy spot uv, to stress elements such as the balloon, the hat, the eye etc.
Design Challenge: The key challenge in designing the Coffee Wave packaging lay in harmoniously combining diverse images and elements to create a cohesive visual narrative. The goal was to ensure that each element complemented the others, ultimately forming a design that captivates and intrigues. This thoughtful assembly transformed the packaging into a unique storytelling canvas, reflecting the brand's innovative spirit and artistic vision.
Research: The designs creative approach embraces visual disruption and originality. Extensive research was conducted to understand the preferences and behaviours of the target audience, leading to the creation of a collage of disparate objects. This innovative design strategy led to a logo and packaging that engages consumers by inviting them to explore and decipher the connections between the various depicted elements.
Inspiration: The packaging features a retrofuturistic aesthetic. The illustrations on the coffee bag evoke a sense of wonder, blending fiction elements with industrial motifs. The central figure symbolises the fusion of human ingenuity and artistic imagination. The surrounding gears, pipes, and abstract shapes create a visual narrative that mirrors the complexity and richness of the coffee inside. The bold use of colour and texture grabs attention, and reflects the superior craftsmanship of the brand.
Project Duration: The project started in April 2022 in Athens and finished in November 2023 in Athens.
Operation Flow: The exterior of the packaging features a smooth touch, enhancing the tactile appeal while ensuring the product inside is well-protected. The packaging utilises flexible material for easy storage and features a sealing mechanism to ensure prolonged freshness of the product.
Team Members: Kornilios Nikolaidis, Andromachi Kakava