Indian Absinthe Lekere ya Lefa la Setso by Dheeraj Bangur is a highly esteemed winner of the very prestigious 2025 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2025
Indian Absinthe Lekere ya Lefa la Setso
Client: Brandsthan
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
Verified Award Winner
Verify Award Status for #169264The Design
About Indian Absinthe Lekere ya Lefa la Setso
Indian Absinthe ke pako e matla ya dihlare tsa bogologolo le bokgoni ba ho hlakisa dino tse sesepa. E thehilwe setso empa e apara lekunutu, e hohela ka motsoako o tebileng wa dimela tsa meriana. E kentswe ka botlolong ya tala e benyang joalo ka emerald, e emela moya wa ho itokolla moo bokgoni ba mehleng e fetileng bo kopanang le boikemisetso bo sa feleng. Nono ka nngwe e senola mmino wa dimela, kopano ya tatso e lulang maikutlong joalo ka pale ya boholo. Nosetso ka nngwe e hlahisa botho ba ditaolo tse sheditsweng le tlhobaelo ya ho fumana, e o memang ho hlahloba lefatshe moo lefa la setso le tlhahiso e ntjha di kopanetse ka tsela e kgabisang.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Indian Absinthe Lekere ya Lefa la Setso ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Indian Absinthe Lekere ya Lefa la Setso e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Indian Absinthe Lekere ya Lefa la Setso e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Maharani Mahansar Indian Absinthe Royal Treasure Edition is a bold spirit honoring fine distillation. Infused with exotic botanicals and the essence of wormwood, it offers rich, herbal complexity with captivating depth. Encased in a collectors edition bottle, it embodies mystery, tradition, and craftsmanship. A tribute to ancient elixirs, this premium absinthe intrigues the senses and ignites the imagination, making every sip unforgettable.
- Dimensions & Packaging
- The bottle size is 120 mm x 70 mm x 220 mm
- Tags
- Maharani Mahansar, Indian Absinthe, Rajasthan, Vintage, Heritage, Liqueur, Liquor, Royal, Rajputana
- Production Technology
- The bottle is specially designed for Indian Absinthe, reflecting its bold and enigmatic character. The label is crafted from handmade textured paper, adding a rich, organic feel to the design. The main branding features elegant embossing, enhanced with luxurious gold foiling for a striking visual appeal. A meticulously crafted debossed pattern adds depth and refinement, creating a tactile experience that elevates the overall presentation. These elements come together to embody the essence of tradition, craftsmanship, and sophistication.
- Design Challenge
- The challenge in designing Indian Absinthe Royal Treasure Edition lay in capturing the essence of ancient distillation while creating a rare, collectible aesthetic. Achieving the perfect balance between the vintage distillery pot inspiration and the refined look of a perfume flask required extensive research and meticulous craftsmanship. Externally, sourcing handmade textured paper, executing precise embossing, gold foiling, and debossed botanical patterns while maintaining production feasibility posed complexities. These challenges were met through iterative prototyping, collaboration with skilled artisans, and fine-tuning production techniques to ensure a seamless fusion of heritage, luxury, and authenticity.
- Research
- The design research for Indian Absinthe Royal Treasure Edition focused on merging ancient distillation artistry with a rare, collectible aesthetic. Inspired by vintage distillery pots, the bottle evokes the charm of an old-world elixir while resembling an exclusive perfume flask. The research involved studying historical absinthe-making equipment, botanical engravings, and classic glass craftsmanship through sketches, digital modeling, and material experimentation. Key insights emphasized the intricate balance between embossed branding, gold foiling, and a debossed botanical pattern, enhancing both visual richness and tactile appeal. This approach ensures a timeless yet luxurious presentation, celebrating tradition with a contemporary edge.
- Inspiration
- Indian Absinthe is a bold tribute to the mystique of ancient elixirs and the artistry of fine distillation. Infused with the essence of tradition and the intrigue of the unknown, it captivates with its deep, herbal complexity. Housed in an elegant emerald-green bottle, Indian Absinthe embodies a rebellious spirit, where time-honored craft meets untamed imagination. Every sip unveils a dance of botanicals, an alchemy of flavors that lingers like a legend.
- Project Duration
- The project started in November 2024 in Jaipur and finished in December 2024 In Jaipur
- Operation Flow
- The Indian Absinthe Royal Treasure Edition packaging seamlessly blends elegance with functionality. The bottle is sealed with a handcrafted wooden cork, adorned with an embossed metal seal, ensuring authenticity and a premium feel. The label’s embossed branding and debossed patterns enhance its tactile appeal, while the handmade textured paper exudes craftsmanship. Designed for a refined unboxing experience, every detail reflects the mystique and heritage of this extraordinary spirit, making each reveal as captivating as the drink itself.
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