Pepsi Electric 2024 Sete ya Influencer by PepsiCo Design and Innovation is a highly esteemed winner of the very prestigious 2025 Moputso oa Khauta oa A' Design Award in Moralo wa Phuthelo Competition Category.
KhautaPhuthelo· 2025
Pepsi Electric 2024 Sete ya Influencer
by PepsiCo Design and Innovation
Moputso oa Khauta oa A' Design Award Winner in Phuthelo Category
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- Verified Award Winner
- Verify Award Status for #169606
The Design
About Pepsi Electric 2024 Sete ya Influencer
Pepsi Electric 2024 ke sete ya influencer e entsweng bakeng sa tokollo ya cola e se nang tswekere ya nako e lekanyeditsweng. Sete ena e tshwaya logo e ntjha ya Pepsi le tsamaiso e ntjha ya boitsebiso bo bonwang, e leng ntlafatso ya pele ya logo ya lefatshe la Pepsi ka dilemo tse 14, hammoho le sehopotso sa dilemo tse 125 tsa lebitso lena la kgwebo. Moralo o thehilwe hodima lefatshe la Pepsi le motjeko wa lona, o hlahiswang ka lebokoso le ikgethang le nang le leibole e kganyang. Leibole ena e totobatsa mmala o moputswa wa motlakase wa seno. Mebala e metsho le e meputswa e latela boitsebiso bo botjha ba lebitso la kgwebo mme e tshehetsa tokollo ya sehlahiswa.
The Recognition
About the Moputso oa Khauta oa A' Design Award
Pepsi Electric 2024 Sete ya Influencer ke mohapi oa Moputso oa Khauta oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo ea maemo a pele, e ntle ka ho makatsa le e ikhethang. Bahapi ba Khauta ke lintho tse hlahisitsoeng tse nang le mehopolo e mecha haholo, tse shebileng pele le tse khanyang ka ho foufatsa, tse bontšang botsebi, bohlale le bokhoni ba baqapi ba tsona. Pepsi Electric 2024 Sete ya Influencer e lebelletsoe ho ba mohopolo o babatsoang haholo, o thehang mekhoa e mecha le o moholo, o tlisang boleng bo sa kang ba bonoa. Moralo ona o hapileng Moputso oa Khauta oa A' Design Award ke mosebetsi o tsosang maikutlo, o hlomphehang, o tlisang molemo o moholo le o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Pepsi Electric 2024 Sete ya Influencer e hlahisa maikutlo a matla a takatso, e tsosa tjantjello, e khothalletsa boqapi mme e re khahlisa.
Behind the Design
Press Kit
Credits, team members and technical details provided by the designer.
- Unique Properties
- Pepsi recently unveiled a new logo and visual identity system — the first update of the iconic Pepsi globe logo in 14 years. To mark the historic occasion and the brand's 125th anniversary, we released Pepsi Electric, a limited time only zero-sugar cola inspired by the new brand color of electric blue.
- Inspiration
- To amplify the launch, we created a stop-you-in-your-tracks influencer kit that harnessed the distinctive black and blue world of Pepsi. The unexpected design centered on the iconic Pepsi Globe and Pulse, presented in a special box featuring a dramatic light-up label highlighting the unique blue color of Pepsi Electric. The bold design of Pepsi Electric reflects our challenger spirit and Thirsty for More attitude.
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