Syha Phuthelelo ya Diripa tsa Basadi by Angela Spindler

Syha Phuthelelo ya Diripa tsa Basadi by Angela Spindler is a highly esteemed winner of the very prestigious 2025 Moputso oa Silevera oa A' Design Award in Moralo wa Phuthelo Competition Category.

SileveraPhuthelo· 2025

Syha Phuthelelo ya Diripa tsa Basadi

by Angela Spindler

Client: Depot

Moputso oa Silevera oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Syha Phuthelelo ya Diripa tsa Basadi

Letshwao le ntjhafatsweng la Syha le amohela matla a kgodisang a kgwedi, letshwao le rarahaneng ka maloba a dipale tsa bogologolo, botsehadi le mpshafatso. Le ikaegile ka ditlholo tsa tlhaho tse bopang maphelo a rona, kgwedi e bontsha ditlotla tsa motheo tsa mofuta: matla, boipoleleho le phetoho. Dikarolo tsa kgwedi tse bonolo di phalla ka moralo wa phuthelelo, tshupetso ya phallo le theoho ya tlhaho le mekgwa ya tlhokomelo ya sebele. Setshwantsho sena se kopanyang se tsitsitse lenaneo ka puo ya pono e aroletsweng, se kopanya sehlahiswa se seng le se seng hantle mme se matlafatsa boikgafo ba Syha ho tsweleng pele e tsitsitseng le botle bo nahanang.

The Recognition

About the Moputso oa Silevera oa A' Design Award

Syha Phuthelelo ya Diripa tsa Basadi ke mohapi oa Moputso oa Silevera oa A' Design Award, kananelo e hlomphehang haholo e fuoang meralo e phahameng ka ho fetesisa, e ntle le e tsosang maikutlo. Bahapi ba Silevera ke mesebetsi e khanyang haholo le e nang le boqapi bo ikhethang e bontšang botsebi, talenta le bohlale ba baqapi ba eona. Syha Phuthelelo ya Diripa tsa Basadi e lebelletsoe ho ba mosebetsi o motle, oa mohlala, o nang le boprofeshenale bo bonahalang le mehopolo e mecha e tebileng. Moralo ona o hapileng Moputso oa Silevera oa A' Design Award ke mohopolo o hlokomelehang haholo le o ratoang o tlisang molemo mme o sutumelletsang meeli ea bonono, mahlale, moralo le theknoloji. Syha Phuthelelo ya Diripa tsa Basadi ke mosebetsi oo batho ba bangata ba o lakatsang, o tsosang litakatso, o tlisang maikutlo a matle le o tsosetsang ho makala le ho hlolla.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: Celebrating Nature, Sustainability, and Self-Care.

We were invited to refresh the identity and packaging
for Syha, a menstrual wellness brand committed to easing
the discomfort of periods with plant-based products. The
original packaging did not effectively resonate with
women; it was overly industrial and lacked the empathy
needed to speak to the needs and experiences of the
modern consumer.
Dimensions & Packaging: The packaging is printed on an uncoated box board using spot colours, blind embossed and finished with an all-over aqueous varnish.
Tags: Packaging Design, Sanitary Pad Packaging Design, Branding & Packaging Design, Wellness Packaging, Beauty Packaging, Branding & Packaging Design, Hygiene Product Packaging Designs, Creative Sanitary Pad Packaging Designs
Production Technology: Inspired by the richness of Western Australia’s terrain, we chose a colour palette that reflects both the serenity of nature and its fiery strength. This blend not only enhances the visual identity but also aligns with the product's purpose and function, offering a balance that feels soothing and energizing—just like the brand itself.

To further elevate the packaging we integrated subtle finishes such as blind embossing and a flat matte finish. The blind embossing technique subtly draws attention to key elements of the design without overwhelming the visual narrative, offering a tactile yet refined experience that reflects the brand’s authenticity and care.
Design Challenge: There were no particular challenges, other than having it printed offshore.
Research: The overall identity celebrates the harmony between nature, sustainability, and self-care, empowering Syha’s customers to move through life’s rhythms with confidence and ease. Every design element, from the colour palette to the tactile details, reflects Syha’s deep commitment to wellness, sustainability, and the natural cycles of life. The refreshed branding and packaging serve as a reminder to embrace the journey of life, honouring both the personal and universal rhythms that define us.

Depot's collaboration with Syha embodies our belief that branding is not just about visual design—it’s about creating a powerful, meaningful connection with the consumer. Through thoughtful design and a deep understanding of Syha’s mission, we’ve helped them connect with women on a more personal, empathetic level.
Inspiration: In developing Syha’s refreshed branding, Depot drew upon the timeless symbolism of the moon—a symbol that has long been associated with the cycles of women’s lives. The moon represents empowerment, reflection, and renewal, which makes it the perfect central motif for Syha’s identity. The moon’s subtle phases are integrated throughout the packaging, mirroring the natural rhythms of life and honouring cycles of change and renewal.
Project Duration: The project started in December 2023, was finalised and launched in September 2024, Australia
Team Members: Creative Director: Angela Spindler