Abra Mode Mosebetsi oa Mantlha: Sepakete sa Liaparo tsa Maoto tsa Basali by Sajad Izadi

Abra Mode Mosebetsi oa Mantlha: Sepakete sa Liaparo tsa Maoto tsa Basali by Sajad Izadi is a highly esteemed winner of the very prestigious 2025 Moputso oa Tšepe oa A' Design Award in Moralo wa Phuthelo Competition Category.

TšepePhuthelo· 2025

Abra Mode Mosebetsi oa Mantlha: Sepakete sa Liaparo tsa Maoto tsa Basali

by Sajad Izadi

Client: Abra Mode

Moputso oa Tšepe oa A' Design Award Winner in Phuthelo Category

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Colors

The Design

About Abra Mode Mosebetsi oa Mantlha: Sepakete sa Liaparo tsa Maoto tsa Basali

Mongolo oa Buka: Abra Mode ke lebokose la sepakete bakeng sa liaparo tsa maoto tsa basali. Lebokose le entsoe ka kadibhoto e nang le mebala ea cream le khauta, e khethiloeng ho bontša khutso, bonolo le boiketlo bo boholo. Fenstere e bopuoa joaloka leoto la mosali le kopantsoeng le sekiloe ka mokhoa oa mold, e bontša lesela, e bonts'a boemo ba lona, botenya le mmala. Fenstere ena e tlosa tlhoko ea ho hatisa lebokose le lecha bakeng sa mmala kapa moralo o mong le o mong. Ho koahela ha lebokose ho entsoe ka metsi, ho fifetse (matte) 'me ho ka sebelisoa hape (recyclable), 'me ho thibela mekhoa ea menoana holim'a sebaka. Lebokose le na le bophara ba 138 mm, botebo ba 25 mm le bolelele ba 240 mm. Sebōpeho se koetsoeng se sireletsa sehlahisoa lerōleng le tšoaro mabenkeleng.

The Recognition

About the Moputso oa Tšepe oa A' Design Award

Abra Mode Mosebetsi oa Mantlha: Sepakete sa Liaparo tsa Maoto tsa Basali ke mohapi oa Moputso oa Tšepe oa A' Design Award, kananelo e hlomphehang e fuoang meralo e metle e finyellang litlhoko tsa porofeshenale le tsa indasteri tse lebelletsoeng ho lintho tse hlahisitsoeng tse entsoeng hantle. Bahapi ba Tšepe ba bontša bokhoni bo boholo, bokhethehi bo phahameng, kutloisiso ea litsebi le bokhoni ba boqapi ba baqapi ba bona. Abra Mode Mosebetsi oa Mantlha: Sepakete sa Liaparo tsa Maoto tsa Basali e lebelletsoe ho ba ntho e hlahisitsoeng e hlomphuoang haholo, e ratoang le e ratehang, e sebetsang le e nang le mehopolo e mecha. Moralo ona o hapileng Moputso oa Tšepe oa A' Design Award o kenyelletsa mekhoa e metle ka ho fetesisa ea indasteri mme o na le litšobotsi tsa theknoloji tse nang le bokhoni tse amanang le tsebo le talenta. Ka lebaka la botlalo ba eona, Abra Mode Mosebetsi oa Mantlha: Sepakete sa Liaparo tsa Maoto tsa Basali e tšoanelehela tlhompho mme e entsoe ho fana ka ntlafatso ea bophelo e thusang ho etsa hore lefatše le be sebaka se molemo.

Behind the Design

Press Kit

Credits, team members and technical details provided by the designer.

Unique Properties: We all live in a modern world, a world where everything is introduced by brands, and people follow them.
These brands dictate what we should wear, what we should eat, or what we should listen to.
A brand that does not lead in packaging design cannot shape tastes.
In this packaging, an effort has been made to create a design that performs differently compared to other similar brands.
Tangibility, product visibility, and ease of use were among the priorities for the brand.
Dimensions & Packaging: Width:138mm Depth:25mm Height:240mm
Tags: Fashion, Packaging design, Pantyhose, Design, Graphic Design
Production Technology: In the production of the box, cream and gold colors have been used to convey a sense of calmness, softness, and luxury.
The cardboard coating is made from water-based materials, making it recyclable and environmentally friendly. A window has been created on the box using a mold, which showcases the fabric's texture, density, and color.
The water based coating has been designed to be matte, ensuring that no fingerprints are left on the box when touched.
Design Challenge: The biggest challenge has always been to correctly understand the target audience and provide a solution that aligns with the problem statement.
The product should stand out, be appealing to women, convey a sense of softness and delicacy, and most importantly, the design idea should not be limited to graphics alone. It should also influence the product's structure, allowing the visual identity to expand for other products as well.
Research: The packaging for this type of product is usually designed to resemble a tag or a hanger, and all brands have relied on this form of packaging. When selecting the product in the store, the buyer would touch the product, or it might fall from their hands onto the store floor. It could also take a long time for the product to be sold, during which dust and dirt might accumulate on the product itself. All of this happened because the product was not fully covered.
Inspiration: All women wear their beautiful dresses when invited to gatherings and celebrations.
When they sit on chairs or when models pose for fashion photography, they often cross their legs.
This form and posture of women is commonly seen, and the designer decided to draw inspiration from this form for the product identity design, incorporating it as a window-like feature on the box.
Project Duration: The project started in June 2023 in Tehran and finished in October 2023 in tehran and was launched in the Iranian market.
Operation Flow: This packaging is designed in such a way that it directly highlights the product itself. The window, shaped like a woman's leg, allows the audience to understand the type, color, and fabric texture of the product.
There is no need to produce and print a new box for every color or design.
If the manufacturer wishes to expand their product line in the future, they can extend the visual identity by changing the shape of the window to represent a skirt or a shirt.
Team Members: Graphic Designer:Sajad Izadi
Image Credits: Graphic Designer:Sajad Izadi